Help for Heroes: Changing lives and retail platforms

Help for Heroes, the British charity that supports those with injuries and illnesses attributable to their service in the British Armed Forces, has chosen Brightpearl to support its trading arm, which designs and delivers high-quality products and merchandise – from clothing and accessories, to gifts and homewares – to its supporters across the country.

With Brightpearl, Help for Heroes Trading now has access to a centralized and scalable retail operations platform that can meet the needs of its ecommerce growth, all while supporting the charity’s goals of fostering relationships with its supporters and providing our nation’s heroes with the care and attention they need and deserve.

Help for Heroes, a Salisbury-based charity founded in 2007, runs several recovery centres, as well as a sports recovery program, with the aim of offering our nation’s heroes a second chance at life. Help for Heroes Trading is fully owned by the charity and gifts all its profits to Help for Heroes, enabling the organization to continue providing expert support and care to the wounded, injured and sick.

What began with just nine products has evolved to over 500 items sold via its Shopify Plus website, online marketplaces and event pop-up shops. To support its mission of raising proceeds to support servicemen and women throughout the country, Help for Heroes Trading selected Brightpearl.

Its superior ecommerce and point of sale integrations with Shopify Plus, combined with advanced fulfilment features and myriad other integrations, ensures the charity can keep up with demand.

Martin Wildsmith, Managing Director of Help for Heroes Trading Ltd, commented: “We’re delighted to be partnering with Brightpearl. Their SaaS based retail ERP system was selected after careful consideration by our team. I’m confident that the project will deliver on all our business objectives and improve our efficiency through greater automation of routine tasks.”

With Brightpearl, Help for Heroes Trading gains real-time insight into its order management, financials and inventory, enabling the inspiring charity to focus its efforts on fundraising and support for our nation’s heroes. Brightpearl also empowers Help for Heroes to continue providing quality products, world-class service and a superior shopping experience to Help for Heroes supporters.

“Help for Heroes is a fantastic charity and we’re thrilled to be supporting its trading arm with our retail operations software,” says Justin Press, SVP Customer Success at Brightpearl.

“This inspiring charity provides a number of different products to its supporters, across different channels. As the organization’s digital presence expands, retail-focused software has become paramount to the charity’s business strategy, allowing it to focus on its core mission of providing care and support to our nation’s heroes. We’re excited to see what products Help for Heroes designs and launches next – and we feel honoured to be supporting the charity on its admirable journey.”

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