Hästens Leverages iPhone and Apple Technology to Transform In-Store Customer Experience

Through the power of iPhone and Apple technology, Hästens, a 167 year old company known for its highest quality handmade beds, is reducing the time it takes to order a bed in-store from 30 minutes to just two minutes with iPhone and a new custom Hästens iOS app for sales associates. Worldwide rollout of this solution will commence in early 2020, following successful pilots in London and New York.

Equipped with Hästens product information and configurations on iPhone, the company’s sleep experts will be able to complete the order more quickly and securely using Apple Pay without leaving the customer’s side.

“This important innovation will bring major impact to our consumer, retail partners and stores,” notes Jan Ryde, Hästens fifth-generation CEO for the Swedish-based, family run company. “We have 167 years of mastery in making beds, and are now combining that with the latest technology and custom apps built for store teams to help them do their jobs better and easier. We are making this world a better place by making people sleep the best – and this innovation helps us speed up the process and make it easier for the employee and customer.”

Hästens engaged the iOS and Salesforce skills from Deloitte to build this new iPhone client service and point-of-sale app with the Salesforce Mobile SDK, leveraging Salesforce Sales Cloud and Service Cloud.

On November 19th, Apple CEO Tim Cook joined Salesforce co-CEO Marc Benioff at Salesforce’s annual Dreamforce event and showcased how Hästens is empowering their partners & retail store teams by developing tools designed for the way people want to work.

Hästens, based in Köping, Sweden, with locations in 46 countries around the world, is known for the highest quality handcrafted beds and its iconic blue check pattern. Jan Ryde, fifth generation CEO, carries the rich company history forward into the future. Founded in 1852 with roots as master saddlers, the company now works together with its retail partners and stores to make this world a better place by making people sleep the best around the world.

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