Guerlain to open pop-up beauty boutique in Covent Garden

Guerlain will make its foray into bricks and mortar in the UK with the launch of a pop-up in London’s iconic Covent Garden to celebrate the launch of the brand’s exclusive new high perfumery collection; L’Art & La Matiere. 

The Boutique, which is set to open its doors to shoppers on November 20th and run through to March, is the first pop-up the brand has unveiled in the UK. 

Since its founding in 1828, Maison Guerlain has always created truly exquisite Boutiques that nurture relations with its clients and superbly showcase its creations. The stunning 130sqm gallery at the Royal Opera House Arcade will allow clients to discover the rich universe of Guerlain high perfumery and high cosmetics. 

The Boutique features a luxurious sleek design, decorated with natural white marble, veneer wood and touch of gold will be the only space in the UK where a fully immersive luxury fragrance Haute Perfumerie experience is possible. Visitors will be able to stroll through iconic collections as the store will also house a number of exclusive Exceptional Creations, crafted in collaboration with artists and in limited editions. 

The beauty emporium will additionally feature a private mini masterclass area and a VIP consultation room which will include a host of bespoke services. Visitors will be able to book exclusive fragrance services and bespoke appointments online. 

The Guerlain pop-up store will be located at Unit No.10 Royal Opera House Arcade, Covent Garden. Weekday opening hours are 11am-8pm, Saturday 10am-8pm, and Sunday 12 noon until 6pm. 

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