Gloucester Quays August Trading Provides Encouraging Early Signs for Outlet Shopping

Gloucester Quays bosses are hoping that August’s outstanding sales results against the national retail backdrop could be early indicators of a national shift to value led shopping for desirable brands and increased consumer confidence, as Britain embarks on its road to recovery.

ONS data released on 18 September 2020 revealed retail returning to pre-covid levels of trading with a 2.5% increase in spend compared to February 2020’s pre-covid trading figures and whilst total retail spend is still down on 2019’s year on year figures by 4.8%, some areas such as home improvement are seeing growth.

Jason Pullen, Managing Director of Lifestyle Outlets which operates Gloucester Quays said: “August has been a very encouraging month for us here at Gloucester Quays, whilst Eat Out To Help Out has helped to drive footfall back to the centre, spending hasn’t been limited to F&B, in-fact trading figures comparative to February’s pre-covid figures have retail spend up by 42% which is phenomenal.

“And whilst nationally some fashion retailers are seeing a slow return to conventional bricks and mortar retail, down 15.9% against February 2020 in the ONS study, this hasn’t been the case for Gloucester Quays with sales from our fashion brands up by 40%. This has in part been supported by back to school sales, with footwear retailers accounting for some of this success comparative to February – however sportswear and outdoor clothing brands have also performed well as the nation perhaps understandably continues to buy comfortable clothing over occasion wear.

“Finally, just like the ONS’s data for growth in the homeware and DIY, our homeware brands have also enjoyed success throughout August, up 39% against February’s figures so I think we can see this type of spending continue as people ready their homes for Christmas.”

“This consumer confidence in outlet shopping could well allude to future retail trends, as savvy shoppers look to get the brands they love, without feeling like they’re paying for it. Our average transaction value per customer has also increased, which helps support this notion of frugal shoppers considering where they spend their money for the most reward. It goes without saying, we’re a long way from finished with this pandemic and the impact it will continue to have on retail but hope at the same time, these early indicators could be a sign of better things to come for outlet retail and Gloucester Quays.”

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