Get Ready to Join the Jet Set with Missguided Vacays powered by

Global fashion brand Missguided is delighted to announce the launch of MISSGUIDED VACAYS in partnership with holiday comparison and deals website,

The all-new MISSGUIDED VACAYS now allows the fashion brand’s customers to compare and save on millions of experiences from a range of UK travel companies. The bold new proposition marks the start of an exciting new partnership between Missguided and, which was last week named Brand of the Year and recognised as Best Metasearch at the Travolution Awards.

The MISSGUIDED VACAYS proposition complements the brand’s already popular clothing range to provide customers with the chance to research their ultimate holiday, courtesy of’s highly successful online travel functionality.

Perfect for shoppers who love online shopping and travelling, MISSGUIDED VACAYS simplifies what can sometimes be a complicated process to give each customer a simple and easy way to find the very best holiday experiences in the market. All packages available on the site are covered by ATOL, so Missguided customers can rest assured that the range of affordable, low cost deals are financially protected.

With a contemporary layout and colourful imagery, MISSGUIDED VACAYS has been designed for customers seeking inspiration, new ideas and, above all, great value deals. The homepage features an easy-to-use navigation menu designed to simplify the search and book process. Whether they have a specific experience or destination in mind or are simply looking for ideas as to where to travel, Missguided customers can easily search, sort and filter package, cruise, city break or hotel-only experiences featuring real time pricing and live availability from the UK’s largest holiday and cruise providers.

Nicola McGee, Head of Performance Marketing at Missguided, said: “We’re incredibly excited about the partnership with and see it as a natural synergy between two core verticals that resonate with our core customer. It’s been great collaborating with another Northern firm to bring this project to life.” Nick Bamber, Marketing Director at Missguided, said: “Working with icelolly has been incredible. From day one, both companies shared not only a passion for their customers, but also a strong entrepreneurial culture that enabled us to get this project off the ground. We are super excited to see how much further this partnership can go.”

Darren Kunar, Head of Marketing Communications,, added: “We are delighted to partner with Missguided and use our experience and expertise to provide an unparalleled service that allows their customers to find the very best value holiday deals in the market. The site features exclusive offers from some of the biggest brands in travel, with our partners offering great value-for-money experiences designed to entice customers whatever their age, budget or tastes. Whether they’re looking for an all inclusive holiday, an exciting city break, a cruise or simply a last minute deal, MISSGUIDED VACAYS powered by is the ideal place to find the perfect holiday.”

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