FreshDirect selects Selligent Marketing Cloud, to drive personalised service and engagement

Global B2C marketing automation company, Selligent Marketing Cloud (Selligent), has announced that online direct-to-consumer grocer, FreshDirect, has chosen the company to power its digital marketing efforts. Known for their quality of grocery and service, the partnership will enable FreshDirect to deliver personalised customer experiences leveraging Selligent’s Universal Customer Profile to tie together demographic, behavioural and transactional data for a unified view of the customer.

FreshDirect is a leading online grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries. In addition to same-day delivery, FreshDirect offers scheduled deliveries for fresh food straight from the source ordered up to seven days in advance, and an on-demand service with a curated selection of fresh food, prepared meals, grocery essentials and other items.

FreshDirect will use Selligent’s email and mobile capabilities to deliver custom and personalised engagement to customers in their preferred channels. Through Selligent’s drag and drop journey map visualization, FreshDirect will be able to easily set up and view entire customer journeys across email, mobile, direct mail, calling campaigns and retargeting.

“Personal, one-to-one relationships are so important for brands like FreshDirect, and they thrive on truly understanding customers’ needs to deliver products and services that match high expectations,” said Karthik Kripapuri, CEO at Selligent. “Activating customer data has never been more important for brands striving for excellence, growth, and tighter bonds with consumers. We are thrilled to be working with FreshDirect to extend their approach to quality, connection and service, which drives ultimate customer experiences and long-term loyalty.”

“We’ve long leveraged technology to help our business package and deliver fresh food to our loyal customers. Selligent will strengthen our technology program to deepen the relationships we have with existing customers and also expand our reach,” said Evan Frank, Sr. Director of Marketing Operations at FreshDirect. “Our business is rooted in quality – not only in our products – but also in the way we engage with our community, delivering truly personalised experiences. With Selligent, we’ll take that customer intelligence and understanding to the next level to better target new customer segments and deliver the level of experiences and excellence we strive for every day.”

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