Fred Perry launches new Manchester flagship in the City’s Iconic Afflecks Building

Photographer credit: Louise Melchior.

British heritage brand Fred Perry has launched a new flagship store on the ground floor of Bruntwood Works’ iconic Afflecks building in the Northern Quarter.

Relocating from their shop on Police Street, Fred Perry’s new retail store and showroom occupies a larger 2820 sq ft space in the double corner unit on the junction of Oldham Street and Church Street. The brand  opened  its doors for the first time on Saturday 29th May 2021, the new address is 41-43 Oldham Street, Manchester, M1 1JG.

“We’re delighted to be moving to the Northern Quarter. The area has no shortage of strong associations with  ground-breaking music and subcultural style – something we continue to champion. Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation. We now have a space we can be truly proud of in Manchester,”  said Richard Gilmore, Managing Director at Fred Perry.

The Northern Quarter has experienced a revival as a key destination for lifestyle and fashion retailers in recent years, attracting brands like Ace and Tate and Carharrt, as well as independent boutiques. Part of Bruntwood Works’ vision is to invest in Afflecks’ presence on Oldham Street with iconic names like Fred Perry, complementing the small, independent traders within the building itself.

Inspired by its new home at the heart of Manchester’s alternative cultural neighborhood, the design of the Fred Perry store appropriately takes its cues from the theme of ‘Past, Present and Future’.

“We’ve been conscious not to reflect the past in a way that feels too nostalgic, leaning instead into the city’s industrial heritage, its ties to the cotton industry, and the brand’s founder Fred Perry – born in Stockport,” said Sonny Cant, Director of Brinkworth.

 “We are thrilled that the Northern Quarter’s Fred Perry store is now open on the ground floor of our famous Afflecks building. We are incredibly proud of our Afflecks family and the addition of an iconic brand like Fred Perry is brilliant! We’re delighted to continue our support for this amazing part of the city,” said Chris Middleton, Senior Retail Manager at Bruntwood Works.

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