Footfall on England’s High Street rose +150% week-on-week as retail reopens

England’s footfall jumped 150% week-on-week as stores reopened yesterday for the first time in four weeks after national lockdown restrictions were eased, the latest ShopperTrak data from Sensormatic Solutions, reveals.

Yesterday (02 December), footfall also recovered to -26% year-on-year  – the first time it rose up to this level since September, data from its footfall index, which captures 40 billion shopper visits each year, showed.

Andy Sumpter, Sensormatic’s EMEA Retail Consultant for ShopperTrak, said: “Retailers will be hoping this isn’t just pent-up demand creating a footfall ‘flash in the pan’ and that visitor numbers to shops will be sustained in the run up to Christmas.

Our latest data shows that, due to lockdown and varying levels of restrictions imposed across the country in November, we could now see more than twice as many shoppers hitting the High Street in December, creating a compressed three week Christmas shopping window.

Key to ensuring those shoppers keep returning to the High Street will be all about instilling confidence in physical shopping journeys and reassuring consumers that shops are safe.

Careful management of occupancy levels in store, and making the most of extending trade hours to flatten shopper numbers during traditional peak times, will help retailers maintain customer experience while making up for lost sales and capitalising on some Christmas cheer.”

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