Committed to offering a breadth of choice in Chinatown London, Shaftesbury is pleased to welcome the latest new openings to the destination: Korean food and culture hub, Oseyo, and Cantonese steamed bun concept, Bun House.

Oseyo has opened their latest supermarket at 73-75 Charing Cross Road, part of Shaftesbury’s new Central Cross development in London’s West End within Chinatown London. The 2,600 sq ft store offers a vibrant array of Asian favourites such as kimchee, noodles, mochi and a fresh ingredients section, as well as popular commodities such as imported Korean cosmetics, K-pop albums, stationery and Korean household appliances such as talking rice cookers. Located next to the recently opened eSports café, Wanyoo, the supermarket has been designed by an in-house team and features a Korean pancake station exclusive to the Central Cross store.

Bun House has relocated from Soho to 26-27 Lisle Street, taking a 1,300 sq ft unit located in the heart of Chinatown London spanning two floors with space for a total of 56 covers. With a popular menu of steamed buns, the menu includes firm favourites as well as innovative new additions for their new Chinatown London location. Designed by co-founder Ze He’s ‘Five Line Projects’, the restaurant interior is bright and cosy to reflect their colonial style, with dark wood and brass fixtures complimented by rattan furniture.

Julia Wilkinson, Head of Group Restaurant Strategy at Shaftesbury, commented: “Oseyo and Bun House are both fantastic additions to this thriving part of the West End. Oseyo’s eagerly anticipated launch has been a great success, with their modern Korean offer perfectly complementing Chinatown London’s current line-up of Asian supermarkets. Whilst Bun House, with its playful take on classic Chinese steamed buns including both savoury and sweet fillings, are already attracting a buzz of attention from all generations of Chinatown visitors. Both new brands really reflect our mission to offer the very best of the Far East in the West, whether it be food, lifestyle products or all-round experience.”

Isaac, Kweon, Operations Coordinator at Oseyo, commented: “With its position to Chinatown and fantastic footfall, we couldn’t think of a better location than Central Cross for our latest supermarket. We are delighted to bring Korean food, music and culture to London’s West End, and with our new site, will offer even more products manufactured by the Oseyo brand, offering tourists, office workers and local Londoners an exciting new all-day grocers.”

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