Floreeda Fabrications’ 20:30 vision has been unveiled

Photography by: Matt Eachus.

Innovative retail designers Floreeda Fabrications have unveiled their 20:30 vision via a virtual concept store. The  futuristic retail experience is in celebration of Floreeda marking 30 years in business.

Built in Floreeda’s own workshop Innovation Zone, the innovative pop-up shop offers an immersive 360 degree retail experience for designers and brands who have been unable to seek inspiration from the usual retail design and VM trade shows over the past 12 months.

Taking inspiration from 1990 when Floreeda was establish, transcending to 2020, the bold concept store takes inspiration from retro references paired with the latest fabrication techniques particularly use of bold illuminated Perspex® acrylic colours within the white, grey and red colour scheme.

By visiting www.20-30.vision, viewers are taken to the interactive 360 degree and can navigate around the store and picking out the different areas of the concept shop. Looking inside, there is something for all retail sectors with a beauty lab, footwear wall, apparel wall and accessories section all offering new fabrication ideas.

Photography by: Matt Eachus.

MD Paul Jones said “Floreeda’s mantra is ‘Create, Innovate, Fabricate’ and that is exactly what we are showcasing with our 20|30 Vision. In the absence of our usual retail trade shows, we decided to build this concept store and document the process via out Instragram feed during lockdown 1 and 2.

We’ve really enjoyed the design process and hope our passion of demonstrating our fabrication techniques and modern design helps to inspire store designers and visual merchandisers to challenge us to revamp their projects. We thrive on playing with light, we even have a crazy idea of edge illuminated clothing that you put on to get your photo taken in the shop window.”

The Beauty Lab has been created with clean lines and clinical minimalist feel. The fresh Perspex® white colour palette and LED illumination are the key elements in this department.

Footwear is a striking celebration of light and colour. Intricate laser engraved clear Perspex® is framed with a vivd red transparent Perspex® backdrop and a reeded clear material to distort the light and disturb the senses. This is the perfect backdrop for the angled shoe podium.

Photography by: Matt Eachus.

The apparel ‘On Trend’ messaging plays with light and dark with a focus on seasonal trends.

The accessories area takes the retro theme further with a Perspex® cassette tape nestled between effective display stands for watches and jewellery.

To experience the vision and immerse yourself in the 360 degree display, visit www.20-30.vision.

Floreeda’s Instagram feed @floreedafabs is the go to source for inspiration and latest fabrication ideas.

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