Fashion Offer Expands at London Designer Outlet with Two New Signings

  • Dune and Moss Bros to open 1,335 sq ft and 2,860 sq ft stores at the capital’s original outlet centre
  • Moss Bros to offer a selection of top brands including Ted Baker, Hugo Boss and Ermenegildo Zegna
  • Signings follow announcement of 22 consecutive quarters of revenue growth at LDO

Footwear and accessories retailer, Dune London, and formal occasion menswear brand, Moss Bros, are to open at Wembley Park’s London Designer Outlet (LDO), the capital’s leading fashion and lifestyle outlet centre.

International retailer, Dune London is to open a 1,335 sq ft unit stocking its range of footwear and accessories. Having opened its first store in London in 1993, it now has stores across the UK and overseas, seeing significant growth in the Middle East, Switzerland and India in recent years. The signing will boost the footwear offer at LDO.

Daniel Rubin, executive chairman of Dune, said: “Easily accessible and with a growing community of residents, office workers and visitors on its doorstep, London Designer Outlet is the ideal location for our next store opening. The brand will appeal and cater to the diverse range of visitors and will provide a sophisticated and stylish offer at a discount throughout the year.”

Opening a 2,860 sq ft store, Moss Bros will offer its own brand of menswear alongside top international names. Specialising in formal occasion wear, the retailer will offer a suit and accessories hire service catering for weddings, black tie and race day events.

Sue Shepherd, Realm’s General Manager at LDO, said, “The new brands will boost the existing fashion choices at LDO. They’ll further diversify the line-up to complement our strong athleisure offer in keeping with Wembley’s world-renowned reputation. As the wider Wembley Park destination continues to evolve, the new signings will appeal to the needs and wants of both the 1.2 million people living within a 20-minute journey time and the 20,000 residents by 2027.”

The signings follow the announcement that total revenue increased +9.2% across the months of June, July and August compared to the same three months in 2018. Meanwhile, like-for-like revenue increased by +4.8% and footfall by +3% year-on-year, across the same period. In particular, total revenue for footwear increased +23% YoY.

Located within the wider Wembley Park, undergoing a £3bn transformation, LDO’s access is unsurpassed. Just 12 minutes from Baker Street, it is located on three Tube lines, two train lines, eight bus routes plus ample car parking at low cost.

Bridging the gap between the ease and convenience of online shopping and the physical retail experience, LDO is the first UK shopping centre to offer Dropit, the app-based store-to-door delivery service. Providing a hands-free shopping experience, the service caters to visitors to the wider Wembley Park including Wembley Stadium and The SSE Arena, as part of a day out.

LDO is managed by Realm, the UK’s specialist outlet operator; and is owned by Quintain, developer of Wembley Park.

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