Fabulosa Launches Cyber Charity Collection

Fragrance-led home and lifestyle brand Fabulosa, has unveiled a new collection as part of its recently formed partnership with The Cybersmile Foundation, a multi-award-winning non-profit organisation committed to digital wellbeing and tackling all forms of online bullying and abuse.

Raising both awareness and funds, Fabulosa has developed a #hashtag inspired range of three exclusive fragrances – ‘Coconut Rum’, ‘Strawberry & Lime’ and ‘Raspberry & Vanilla’, each in a 500ml multi-purpose anti-bacterial spray.

In addition to generating valuable proceeds for the charity, Fabulosa hopes the partnership will raise awareness amongst its significant customer base and social following of issued such as cyberbullying and digital abuse, helping to facilitate a more diverse and inclusive internet.

Adam Burnett, Group Marketing Director at Fabulosa commented on the partnership and said, “The Cybersmile Foundation works tirelessly to promote kindness, diversity and inclusion by building a safer, more positive digital community – something which we are huge advocates of here at Fabulosa.

“As a brand, we have a loyal community of fans that have shown us the many positive sides to social media however, we also recognise some of the problems associated with these digital platforms. We hope that working with The Cybersmile Foundation is going to help fight online abuse and cyberbullying.”

Dan Raisbeck, Co-Founder of Cybersmile added, “Everyone at Cybersmile is extremely proud and grateful to be chosen as an official charity partner to Fabulosa. We are excited to work together and have a positive social impact both on and offline.”

Established three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. Fabulosa has supplied over 100 million units and launched more than 150 exciting fragrances since its launch, which are custom made by Fragrance Oils International who are owned by one of the world’s largest perfumeries and fragrance specialists Givaudan based in Geneva. Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

For more info on Fabulosa, please visit: https://myfabulosa.co.uk/

 

 

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