Fabletics opens first UK store on London’s Regent Street

Active-lifewear brand Fabletics will celebrate the grand opening of its first UK Retail Store in London on the 26th, 27th and 28th of November 2021. Fabletics has secured the experiential pop-up retail space to enable customers and VIP Members to enjoy the brand’s new central London location and experience the Fabletics OmniShop technology in this cutting-edge space. This new store, situated in a prime Regent Street location, is the 72nd store worldwide and the first to launch in the UK.

Co-founders Adam Goldenberg and Don Ressler launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered high-quality, stylish pieces at accessible prices. Today, Fabletics is renowned for its fashion-forward, performance-driven designs guided by its foundational belief, that everyone and everybody deserves to look and feel their best.

At the core of Fabletics is the brand’s flexible VIP Membership, which offers exclusive benefits and advantages. In addition to receiving a 20-50% discount on all items, VIP Members also have access to exclusive-to-members product drops, special invitations to exclusive events, full access to on-demand workouts on the Fabletics FIT app and more. Each month, VIP Members can choose to ‘skip’ without charge or be charged a VIP Member Credit for £49. VIP Member Credits unlock the best value and can be redeemed for any outfit or item worth up to £80 in-store or online.

Integrating the brand’s digital roots, Fabletics retail stores have become known for their technology-driven approach to delivering a true omnichannel experience, through the brand’s proprietary technology. The Fabletics store will be equipped with both Omnisuite and Omnishop, which seamlessly link online and retail activity for VIP Members and associates, creating a unique and frictionless shopping experience.

Without leaving the fitting room, customers can use the OmniShop technology to request a different size or colour, check stock, and engage in styling tips. Touch screens with a simple style quiz are displayed throughout the stores to support VIP Members and guests when deciding which styles best suit their needs and preferences. iPod-based POS systems, powered by Omnisuite, also allow Fabletics associates to help customers shop the website and arrange for the free shipping of products directly to the customer’s doorstep.

As a digitally native company, Fabletics retail stores enhance the customer experience with the opportunity to touch, feel and engage with the brand, bringing its high-quality, high-value collections to life. Fabletics’ London store will sit across 2 floors, with approximately 224 square meters of retail space for customers to explore. Both VIP Members and non-members are invited to shop size-inclusive ranges across women and men’s collections.

“London is the ideal city to open our second European retail location. The UK is our top market in Europe, with some of our most passionate and loyal VIPs living in and around London. Our experiential pop-up shop will provide the best selection of Fabletics’ active-lifewear for both men and women, one-of-a-kind in-store experiences and outstanding customer service. We greatly look forward to continuing our European retail expansion and making our home for the next 14 months at one of London’s most iconic shopping destinations, Regent Street.” – Gerrit Müller, President International, TechStyle Fashion Group.

The Fabletics Regent Street Store launched with a soft opening on the 18th November 2021, and will host a private VIP Member shopping event on the 25th of November 2021. The official grand opening will then take place on the 26th, 27th and 28th of November 2021. There will be a 50% discount across all 3 days as well as one free pair of leggings or shorts for each of the first 100 customers. Each customer will also take home a limited edition ‘Hello London’ Fabletics tote bag, while supplies last.

Across the official grand opening, Fabletics will be offering exclusive in-store classes hosted by London barre studio DEFINE London. Classes will kickstart with a private session for Gold and Elite VIP Members on the 26th of November, with the following classes on the 27th and 28th November open to the public through Eventbrite.

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