Emplifi acquires Livestream Video Platform Go Instore to enable In-store Experiences Online

Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online

Emplifi, a unified customer experience platform, has announced the acquisition of Go Instore, a UK-based live streaming video platform. Go Instore enables video-powered retail by connecting online customers with data driven, product-matched in-store experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach – meeting customers, wherever they are.

With the addition of Go Instore, Emplifi Social Commerce Cloud is leading the way in the commerce market as the platform of choice for customer experience-focused brands. Today more than ever, brands need the ability to deliver livestream shopping experiences, as well as provide stand-alone livestream solutions to enable them to build faster connection-to-conversion experiences for their audiences. Live video can be used to provide customers with a number of personalised services, including sessions ​​with virtual stylists, fashion consultants, product experts or sales people — or use it to host one-to-many streamed video events from your own website or via social platforms for product launches, seasonal campaigns or influencer marketing promotions.

“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan. “This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels,” said André Hordagoda, Co-Founder, Go Instore. “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.” added Aman Khurana, Co-Founder, Go Instore.

With the addition of live streaming video technology, Emplifi continues its fast-paced go-to-market strategy. Coming off the recent rebranding and fusion of Astute Solutions and Socialbakers companies, Emplifi’s acquisition of Go Instore helps strengthen its position as a CX leader and provides brands with an end to end platform for social marketing, social commerce and omnichannel service and care.

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