Elle Weekender’s Beauty Fairground Arrives At Westfield London And Westfield Stratford City

Today, Westfield London and Westfield Stratford City are delighted to have launched ELLE Weekender’s Beauty Fairground, this Autumn’s ultimate beauty event in partnership with one of the UK’s biggest authorities in the beauty industry. The centres will play host to this one-off beauty and wellness festival, celebrating the biggest brands, names and treatments of the moment, in amongst a colourful fairground of fun.
 
For the first time ever, ELLE will host an immersive fairground-themed beauty event with shoppable pop-ups, treatment areas and curated talks and workshops with some of the most exciting names in the industry. Shoppers will get to experience the big beauty trends as they happen and see the next big things that are set to shape the future of the beauty-scene.
 
The event will run at Westfield London this weekend, before moving to Westfield Stratford City from 11-13 October. The funfair will create the ultimate beauty experience to sample the latest trends, a prosecco bar in partnership with Mionetto and a big beauty Ferris wheel.
 
Visitors can look forward to a jam-packed schedule of activities, including:
  • The Beauty Carousel – Stop by the hair styling station which includes Charlotte Mensah braiding and ghd styling, to get your locks red carpet ready in an instant
  • Beauty Hubs – Come and explore the newest products and treatments with the likes of Marc Jacobs beauty, Benefit and its Brow Bar and The Skin Library
  • The Body Shop Roulette – Receive complimentary makeovers and skincare treatments, and have your chance to win at the Body Shop’s wheel of fortune
  • The Studio – A schedule of free classes, workshops and experiences from industry experts and insiders will be available for guests
  • Essie-manicures – Indulge in a complimentary Essie manicure
  • Lark & Berry Piercing Bar – Be bold at the piercing bar which includes elegantly designed and sustainably sourced cultured lab-grown diamonds
  • The ELLE Cover Shoot- Try your hand at being the next ELLE cover girl at the dedicated photo station
 Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield, said: “We have welcomed some of the biggest names in the beauty industry to both Westfield London and Westfield Stratford City and as a result they have started to become beauty destinations in their own right, with shoppers seeking out cult products from top retailers. By bringing ELLE Weekender to our centres we’re giving visitors the chance to immerse themselves in a unique beauty experience, to not only get their hands on trending products, but be pampered in new and unique ways and learn a few tricks of the trade too.”
 
Farrah Storr, Editor in Chief, ELLE: “ELLE is about celebrating everything that makes us individual, and all the style, creativity and joy that beauty can bring. With this in mind, we are incredibly proud to have joined forces with Westfield for the first ever ELLE immersive beauty funfair, right in the heart of London. ELLE WEEKENDER will give visitors the chance to be inspired by a world of beauty.”
 
More information on the event schedule can be found here: https://hearstlive.co.uk/elleweekender/

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