Dunelm launch Textile Take-Back scheme in the North West

Homeware specialist Dunelm is set to launch a brand-new take-back scheme in the North West, encouraging shoppers to reduce needless waste going to landfill. 

The innovative scheme is launching in selected stores today (Monday, 13th September). 

The scheme aims to boost textile collection, reuse and recycling rates amongst shoppers, and will initially launch at 18 stores across the North West of England and North Wales, including Altrincham, Chester, Liverpool, Preston, Bangor and Warrington.  

Unwanted textile items from any retailer can be donated to the Dunelm stores taking part in the trial.   

The scheme is in partnership with sustainable solutions specialists the CTR Group and although Dunelm will receive a rebate for stock donations, all proceeds will be donated to Dunelm’s Mental Health charity partner, Mind. 

Shriya Pancholi, Senior Sustainability Manager at Dunelm, commented: “We are thrilled to have launched this textile take back scheme in partnership with CTR Group. Providing our customers with accessible solutions to re-use and recycle their old homewares textiles is a key focus within our overall strategy.  

We’re on a journey, and the small incremental steps we take to become a more sustainable business will make a bigger difference than we think. We want our customers to join us on this journey, and to see the value of re-use and efficient recycling.” 

Dunelm have also committed to a 100% landfill diversion pledge, ensuring no donations will end up in landfill. Every single second life item will be rehomed, reused, recycled or turned into brand new products, helping to promote a circular economy. 

Mark FitzGerald, CEO at CTR Group, also commented: “We are absolutely delighted to be partnering with Dunelm to deliver a take back scheme for their customers. Aligning perfectly with our core purpose of delivering sustainable solutions for a better world, we will be working together to maximise re-use and to extend the life of every product that comes into our care. All of us at CTR Group can’t wait to get this project under way!” 

Example items which will be accepted through the scheme include clean and undamaged duvet covers and duvets, sheets, pillowcases, bedding protection, pillows, towels and curtains.  

All feather duvets, pillows and cushions donated will be turned into brand new duvets, pillows and cushions through Dunelm’s committed supplier, helping to promote a circular economy.  

Customers wishing to partake in the scheme simply need to bag up their unwanted items and bring them along to one of the designated drop-off boxes in the 18 participating stores.  

The take back scheme will run alongside Dunelm’s already established sustainability initiatives, including a furniture and mattress recycling scheme, a partnership with Recycle Your Electricals, signing of the #PaperlessPledge, a new plastic and packaging policy which was implemented earlier this year as well as participation in the Textiles 2030 pledge which aims to halve emissions by 2030. 

For more information, please visit: www.dunelm.com/info/about/take-back-scheme.    

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