Dunelm launches own-label paints as part of its new Decorate & Co-ordinate range

Homewares retailer Dunelm has launched its first own-label paint range in-store, online and for Click & Collect. The new Decorate & Co-ordinate offering comprises a paint range of over 40 colour shades and 150 coordinating wallpaper designs.

The Decorate & Co-ordinate range has been inspired by customer-insight from the last 12 months, with stores reporting a spending increase of 9.8% for 2020 on DIY and home goods. The dedicated department offers customers the opportunity to not just decorate a wall, but the whole room with perfectly matched wallpapers, floor tiles, backsplashes and textiles.

Perfect for new homeowners seeking inspiration or tenants looking for non-permanent fixtures in rental properties, 15 of the wallpapers in the range are self-adhesive and the coordinating paint shades and colours (2.5L for £16) offer customers the opportunity to redecorate any room, whatever the shape or size, at great value.

For those who struggle when it comes to decorating decisions, all paints come as self-adhesive swatches at the competitive price of just 50 pence, waving goodbye to unsightly paint streaks on the wall. As well as all decorative elements, the range includes equipment such as rollers, paint brushes and wallpaper application tools.

Dunelm has also developed its new range of own-brand paints with the environment in mind, with natural materials favoured over harsh chemicals in production, ensuring the products are low VOC and child friendly, wipeable and water-based and they are touch dry in 1-2 hours.

Debbie Drake, Design Director at Dunelm, says: “We’re always looking at new ways to offer our customers the best shopping experience. The Decorate & Co-ordinate range was the answer to customers feeling much bolder and more confident when it came to DIY and decorating their homes.

“We saw a gap in the market for perfectly coordinating paints that match a range of homewares, textiles, and wallpapers and so our paint range was born!

“The idea of the range is that customers looking for a brand-new look for their home will be able to purchase the paint, wallpaper, furniture and accessories needed, all in one place, and at great value. Each design and each shade has been carefully curated to achieve a stylish and cohesive design scheme in any home, rented or owned.”

The own-label range of matt paints is already available to purchase online for home delivery, Click & Collect and in 53 stores nationwide. 18 best-selling colours will also be available in eggshell paint, launching on 4th July. The remaining 22 shades will also launch in eggshell on 9th July.

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