Dune London and Lazy Jacks Choose Springfields For New Store Openings

  • Dune London and Lazy Jacks to open brand-new outlet stores at Springfields this summer
  • Lazy Jacks to make its UK outlet debut
  • New openings mark positive signs for outlet fashion and footwear post-lockdown

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Fashion footwear brand, Dune London, will open a brand new store in a prime position in Springfields Outlet, a retail and leisure destination in the East of England, post-lockdown, after completing a major shop fit. The scheme has also signed the British lifestyle brand, Lazy Jacks, who will open their first ever outlet.

International retailer, Dune London, is to open a 1280 sq ft unit which will offer its stylish ranges of men’s and women’s footwear and accessories at up to 70 per cent off the RRP. Having opened its first store in London in 1993, it now has stores across the UK and overseas, seeing significant growth in the Middle East, Switzerland and India in recent years.

British fashion retailer, Lazy Jacks, is set to open a 911 sq ft unit. Inspired by the British Devon coast, the new outlet store at Springfields will offer its collections of timeless menswear, womenswear and children’s wear at up to 70 per cent off the RRP.

Springfields is uniquely designed, blending leisure and retail in a fully integrated way, and is well positioned and prepared for a successful re-emergence from lockdown from the 15th June.

Springfields is an outdoor centre with 50 outlet stores set in 25 acres of beautiful Festival Gardens, with children’s leisure attractions, extensive F&B, a Home & Garden centre, a hotel and even a water taxi that links Spalding Town Centre with Springfields.

Despite the uncertain times for all during lockdown, Springfields record of new lettings, renewals and brand investments has helped secure these new signings.

Ian Sanderson, Director of SLR Asset Management, said: “The two new signings of Dune London and Lazy Jacks demonstrate significant ongoing interest in Springfields and further illustrates its resilience. Both brands are welcome additions to our ever-growing offer, joining Radley London, Joules and other high-profile fashion brands. This uncertain period has been tough on all retailers including us, but we haven’t rested. Signing Dune London and Lazy Jacks during the lockdown is testament to our strength and the appeal of Springfields.”

Zoe Brooks, Retail Director at Dune London, said: “Springfields has everything we need to build our brand. A great catchment with very loyal customers who match our profile perfectly. We are an ambitious and successful brand and it’s good to be in the company of others like us.”

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