Dulux Trade launches a new version of its Commercial Colour Schemer Tool for retail design

Dulux Trade has upgraded its colour schemer tool to make exploring colours and visualising schemes in the retail industry even easier and more effective.

The Dulux Trade Colour Schemer is a multi-platform, mobile-optimised tool that can be used on any device to allow customers to create professional branded mood boards, all in a few clicks.

It enables users to review and adapt a range of retail colour schemes created by colour experts at Dulux Trade.

Schemes are created around a chosen start colour, such as flooring or furnishings already in place, a preferred wall colour or the signature shade of a specific brand. The software then renders a colour scheme within the selected image and the start colour or co-ordinating shades can be swapped in and out, or viewed in different images, until the desired outcome is achieved.

The tool draws on the extensive experience the team has in developing harmonious colour palettes for use throughout stores to help retailers achieve their objectives, from maximising the appeal of products to customer wayfinding, including recent projects with Waitrose & Partners and Ikea.

It is straightforward to design a selection of coordinated spaces for a project in one session as the tool offers a variety of room types such as shop floors and cafe or dining areas.

The resulting mood boards can be saved and shared as PDFs or accurately colour printed by Dulux Trade and delivered to site, allowing designs to be shared with clients, colleagues or building users for evaluation and sign off.

Once a colour scheme has been perfected and approved, it can be executed with confidence in the end result.

The new and improved tool now includes a wider selection of photography, pre-coloured mood boards and the ability to toggle between different colours in the mood board.

Paul Fleming, marketing manager contractor specifier at Dulux Trade, said: “Colour is an essential element of any space and can have a major impact in a retail setting. We want to enable our customers to use colour more easily and effectively.

“The colour schemer allows users to draw on the expertise of Dulux Trade to build designs that create the desired outcome for a space and its occupants, whatever the sector or scale.”

Paul adds: “The colour schemer is already in regular use by retail customers across the country, and with the added flexibility and choice introduced with this upgrade, it will prove an even more effective tool for creating tailored colour designs to meet our customer needs.”

Dulux Trade is committed to enabling the best use of colour in retail spaces and the upgrade comes shortly after the manufacturer launched a must-have tool to allow professionals to match the colour of multiple surfaces to the nearest shade of Dulux Trade paint.

The bespoke Dulux Trade Colour Sensor can be used in partnership with the colour schemer and is the ideal tool to match a colour on site. The colour sensor can identify the closest match to a brand’s colour or logo in seconds, allowing the user to input the exact colour code into the colour schemer, to develop a colour scheme based around or tailored to a signature brand’s colours.

To use the Dulux Trade Colour Schemer, visit: www.duluxtrade.co.uk/colourschemer

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