DSS Europe 2019 will put the customer first

Summit will highlight technologies for creating personalised retail experiences, including AI

At this year’s Digital Signage Summit Europe, more than 30 experts will explore how the Digital Signage and Digital out of Home industry can create better customer experiences.

DSS Europe is the leading European strategy event exploring the business and technology of Digital Signage and Digital-out-of-Home (DooH). Now in its 14th year, it provides a unique mix of keynotes, conference channels, awards and exhibition showcase involving some of the world’s leading digital signage experts, thought leaders and leading technology and service suppliers. It is held in a five-star airport hotel, ensuring a premium environment ideal for both learning and networking.

The theme of this year’s DSS Europe conference is ‘Customer Centricity in the Age of Personalisation, Experiences and AI’. The two-day event will explore tools for creating customer-centric experiences, present best practices in artificial intelligence-powered analytics, and discuss digital trends and drivers in various vertical markets.

DSS Europe takes place on 3-4 July 2019 and returns to the recently extended Hilton Munich Airport, Germany. The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy.

Florian Rotberg, Managing Director of invidis consulting, commented: “Digital Signage Summit Europe comes at a very exciting time for the industry. At last, solutions are coming on stream that promise to deliver the personalised customer journeys that the industry has been seeking for many years – and deliver them in new and different ways. At the same time, the digital signage value chain continues to evolve as new players enter the market and established players re-examine how they can best add value.”

Mike Blackman, Managing Director of Integrated Systems Events, commented: “The Digital Signage Summit is simply the best business strategy conference out there for Digital Signage and Digital out of Home professionals. Our partners at invidis consulting know the industry better than anyone, so attendees can look forward to two days packed with insights and best practices that will help their businesses to thrive in this rapidly changing market.”

Conference Programme

Customer Centricity in the Age of Personalisation, Experiences and AI: Digital concepts for retail customer journeys are increasingly being designed by global agencies and professional service organisations that may struggle with the unique challenges of digital signage. What are the preferred tools for designing customer centric experiences? The Summit will analyse, discuss and compare digital experience platforms and the role of digital signage software.

AI enables integrators and customers to obtain valuable insights from the millions of data points collected by instore sensors. Following years of frustration, the time is ready for analytics and the ‘instore cookie’. DSS Europe will present best practice approaches and the lessons that have been learned, as well as a panel on addressing the concerns of the public about analytics, particularly with regard to privacy and data protection.

Also on the agenda will be sessions on the requirements for outdoor signage, and on consolidation and changes in the digital signage value chain.

Keynote Speakers at DSS Europe are:

  • Gary Kayye, Co-Founder & Director, THE rAVe Agency; Kayye will unveil new best practices for Digital Signage and DooH agreed by five industry trade associations
  • Louise Richley, Managing Director, Beyond Digital Solutions; Richley’s keynote is entitled ‘How to Pitch’
  • Stephen Gottlich, Senior Vice President, Gable; Gottlich will speak about ‘The Convergence of Industries in the Visual Communications World’
  • From invidis consulting, Florian Rotberg, Managing Director, and Stefan Schieker, Partner, will give keynotes on the factors driving market growth and on the role of digital in customer journeys and personalisation.
    Visitor Demographics

More than 400 delegates are expected to attend DSS Europe 2019. Typically, these consist of integrators, hardware and software manufacturers, end customers, agencies, network operators and marketers.


Running parallel to the conference, an exhibition takes place on both days with leading Digital Signage companies showcasing their technologies and solutions: including displays, touch solutions, signage accessories, software and hardware.

Confirmed exhibitors for DSS Europe are:

Dynascan, NEC Display Solutions, iiyama, Sharp, Epson, HAGOR, LG, Lindy, Peerless-AV, Sharp, Telelogos, TOUCH PERFECT, AXIOMTEK, CONCEPT International, Intuiface and Novisign.

The DSS Europe floorplan can be found at https://www.iseurope.org/FX/DSSE2019/exfx.html#floorplan

Networking and Evening Event

On both days, there will be an extensive networking lunch as well as an afternoon break. On 3 July, the day closes with an evening event to which all conference visitors are invited. In addition to launch of the annual ‘invidis Digital Signage Yearbook’, visitors will be able to enjoy first-class catering. The evening event will take place in the nearby Airbräu Munich Airport.

Conference App: Whova

The Whova conference app will be available for use before, during and after DSS Europe. All registered DSS Europe visitors and exhibitors will be automatically added to the Whova app. The app will provide various useful tools, including:

  • Conference Programme
  • Build Your Own Agenda
  • Exhibition Area Floorplan
  • Event Bulletin Board
  • Communication with Attendees and Exhibitors
  • Hilton Munich Airport

The five-star Hilton Munich Airport is conveniently located between Terminals 1 and 2 – and as the location for Digital Signage Summit Europe, it’s also the most convenient choice for attendees to stay.

The hotel has a vast, beautiful atrium flooded with natural light and decorated with 20 palm trees. Guests can enjoy the Fit & Fly spa, a 24-hour gym, and an elegant restaurant offering international cuisine. Hilton Munich Airport also boasts excellent transport links, offering easy access to Munich attractions, shopping, and dining in the city centre.

Attendees at Digital Signage Summit Europe will be able to stay in a King Guest Room at the summit venue hotel at a special DSS Europe rate of €199 per night, including breakfast. Bookings can be made online at http://bit.ly/dss-hilton. A credit card will be needed to secure a reservation.


The DSS Europe conference ticket allows access on both days to the conference and exhibition area, as well as to the evening event on 3 July. Included in the conference ticket price are all beverages, lunch on both days and food and beverages at the evening event.

The standard ticket price is €750 (plus VAT).

AVIXA members and CEDIA members can enjoy a 30% discount (ticket price €525 plus VAT).

For further information and registration for the event, please visit https://digitalsignagesummit.org/europe/

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