Dr Martens steps up at Liverpool ONE

Grosvenor Britain & Ireland has announced the opening of a new 2,000 sq ft Dr Martens store on Paradise Street in Liverpool ONE.  The iconic British brand has relocated from Manesty’s Lane, upsizing into a new store next to Vans and opposite JD Sports’ global flagship.

The new Liverpool ONE store showcases the Dr Martens’ full range of footwear for men, women, and children, as well as the brand’s accessories and collaborative ranges.  Its interior features artwork by local artist Neil Keating, with whom Dr Martens recently partnered as part of its Liverpool iteration of Dr Martens Presents, an initiative that provides grassroots support to local creatives.

The ongoing platform, which continues Dr Martens’ long-standing support of subculture by combatting the challenges emerging artists face, and has helped Liverpool-based radio station Melodic Distractions to remain on air.  Dr Martens will continue its support by hosting the station’s new studio launch party and taking over the airways from the Paradise Street store on July 29.

Alison Clegg, Managing Director, Asset Management, Grosvenor Britain & Ireland, said: “Dr Martens is a well-established brand in Liverpool ONE, with a loyal following that spans our broad visitor demographic. Their performance has always been strong, so we have worked closely with the team to create a new, larger flagship.  The store embodies everything this iconic British brand is known and loved for, and will drive their performance to even higher levels.”

Founded by the Griggs family in Wollaston, Northamptonshire, in 1901, Dr Martens is a FTSE250 listed company and a cultural icon with a celebrated association with the British music scene.  The brand was an early adopter of customisation, a theme that continues with its current range, and has a rich history of collaboration with artists and designers, such as Jean-Michel Basquiat, Bodega and Mastermind JAPAN.

Kenny Wilson, CEO of Dr Martens, added: “Liverpool ONE is the life and soul of the city. It is somewhere we have to be and so our new home on Paradise Street is the perfect step for Dr Martens.  While we may have a different address, our move is a renewal of our commitment to Liverpool ONE and this great city.”

Dr Martens upsize is the latest in a series of enhancements to Liverpool ONE’s line-up by Grosvenor.  It follows New Look’s relocation to South John Street, the signing by Castore, the Andy Murray-backed sportswear brand, for a permanent store following its successful pop-up, and Clarendon Fine Art and Thérapie Clinic making their regional debuts in Liverpool ONE.

Metis and CBRE acted for Liverpool ONE.  CBRE represented Dr Martens.

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