• Guests to receive free digital gift bundle with every online purchase on shopdisney.co.uk
  • Brand new ranges from Ralph Breaks The Internet and Mary Poppins Returns available to guests both in-store and online
  • 20,000 Mickey Mouse toys given to charities across UK & Ireland in tenth annual charity donation

Disney Store’s Gift Magic Christmas campaign is spreading festive cheer across the UK and Ireland with a range of in store and online offers and activity that will appeal to Disney fans of all ages.

For the first time this year, Disney is offering guests a very special digital gift when they make any online purchase via www.shopdisney.co.uk between now and Christmas. All guests need to do is download the ‘Disney Scan’ app, then scan a trigger sent to them via email to unlock their choice of Disney, Pixar, Marvel or Star Wars digital games, soundboards and experiences – a great way to keep the kids (and big kids) entertained!

And the magical Gift Magic Christmas campaign doesn’t stop there. In store, Disney cast members will be on hand for help and inspiration on how to choose the perfect Disney, Pixar, Star Wars and Marvel gifts – from fashion, accessories and toys to homeware, collectibles and more. Gifts this year include the brand new Wreck-it-Ralph Princess collection, https://www.shopdisney.co.uk/disney/movies/wreck-it-ralph, a set of cool, adult t-shirts inspired by the new Disney animation Ralph Breaks the Internet (out in UK cinemas now) AND the new Mary Poppins range, including dolls, costumes, homeware and gifts https://www.shopdisney.co.uk/characters/mary-poppins, ahead of Mary Poppins Returns hitting UK cinemas from December 21st.

December 10th also sees the ninth and final instalment of the limited edition Mickey Mouse Memories collection, a specially-designed Mickey plush, pin and mug set that celebrates a specific decade of the true original Disney icon. This month is Diamond Mickey! https://www.shopdisney.co.uk/brands/disney-store/mickey-mouse-memories

A key part of Disney Store’s Gift Magic Christmas campaign is its annual charity initiative, now in its tenth year, which sees Disney Store donating 20,000 soft toys* to charities across the UK & EMEA, to help bring a touch of Disney magic to children in local communities. This festive season, to help celebrate his 90th anniversary, Mickey Mouse has been chosen as the Christmas gift. Over 180,000 soft toys have now been donated as Christmas gifts over the last ten years.

And the Gift Magic Christmas campaign continues in store, with a range of Christmassy activities for families to enjoy, including the opportunity for children to write a letter to Santa and post it in Disney’s special Christmas post box.

* Disney Store will donate a maximum of 8,000 soft toys across the UK and Ireland to pre-agreed charities.

Images taken by Darryl Jones, owned by Disney.

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