DESMOND AND DEMPSEY TO OPEN DEBUT UK POP-UP IN COVENT GARDEN

The Mercers’ Company has announced that luxury sleepwear brand, Desmond & Dempsey has selected 7 Mercer Walk for their UK debut pop-up store and will be launching on 31st May until the 11th June.  Founded by husband and wife, Joel Jeffery and Molly Goddard, the brand creates irresistible nightwear, which evokes the pure joy found on Sundays.

The 3,800 sq ft pop-up store will be showcasing a curated selection of specialty goods, along with Desmond & Dempsey’s limited edition capsule ‘Editions of 104’ which will be exclusive to the pop up, and the brand new ‘Le Jardin’ collection which will be available along with Desmond & Dempsey’s ‘Originals’ range.

In celebration of their latest collection, ‘Le Jardin’, that captures the sounds and colours of Morocco, Desmond & Dempsey’s pop up will be bringing the excitement, electricity and spirit of the Moroccan Souk to London. During their time at Mercer Walk, an array of ticketed activities including yoga, terrarium planting, and life drawing, will take place in the space all curated to ignite the senses of Sundays. Designed by stylist Natalie Brim, the store will feature a traditional colour palette and elements akin to a Moroccan souk. In collaboration with House of Killik Clapham, the retail space will be part shop, part garden, part event space and part weekend supper club with food provided by the brothers at Le Bab.

Molly Goddard, co-founder of Desmond & Dempsey commented: “We were looking for a location for our first store in the UK, in the heart of the West End. Following our concession’s success in Liberty’s, Mercer Walk is the perfect position to further our brand and we are excited to open the store and launch our new product range within a truly Moroccan experiential environment. The pop-up isn’t really about the PJ’s, it’s about the mood and senses of a Sunday. While I was in Morocco, I fell in love with their craftsmanship and generosity. Breakfast was never just a meal, it was a feast served on beautiful dishes they had made themselves. It made such an inspiring start to the day; we just want to give people that same experience.”

Simon Taylor, Property Director at The Mercers’ Company added: “The Mercers’ Company look to attract high-profile and designer brands and Desmond & Dempsey’s choice to launch their UK pop-up, within Mercer Walk cements the appeal of the destination for retailers. The immersive activities alongside the retail offer adds to the experience for our visitors.”

The signing of Desmond and Dempsey follows the previous pop-up letting to luxury interior brand Swoon, their biggest and most central pop-up store in London to date. New addition Temper has recently opened at Mercer Walk and Le Bab’s second restaurant is set to launch early this Summer.

Knight Frank acted for The Mercers’ Company and Appear Here advised Desmond & Dempsey.

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