Currys launches new ‘Long Live Your Tech’ customer commitment

Currys moves the nation’s e-waste problem into sharper focus with the announcement of a new ‘Long Live Your Tech’ commitment. Aimed at tackling e-waste, the new commitment educates, supports and helps consumers to make more informed choices when buying and disposing of tech.

According to Currys, the UK is facing into an e-waste perfect storm as reliance on tech grows and the nation’s e-waste problem booms. Unwanted electrical and tech waste is now the fastest growing waste stream both in the UK and across the globe.

Often regarded as having a limited life, tech products are often discarded and replaced within a few years of purchase, creating e-waste that could go on to have a longer life.

Raising awareness of the issue, Currys’ new ‘Long Live Your Tech’ commitment is rooted in encouraging in-market consumers to not only consider the sustainability credentials of any new or upgraded purchases but to also contemplate how they dispose of old electronics. Building on Currys’ position as the number one retail recycler of e-waste, ‘Long Live Your Tech’ brings together its existing sustainability initiatives, such as the launch of a Go Greener range, with new ones like the UK’s first ever recycling scheme that gives a monetary reward for unwanted tech.

Currys collects, on average, 5,500 tonnes of unwanted tech every month and is hoping to surpass that in the coming weeks as its ‘Long Live Your Tech’ commitment launches with a ‘Cash for Trash’ initiative, running from 16th March to 15th April 2022. A tech industry first, this event calls on UK consumers to take any unwanted electronics to their nearest Currys store in exchange for a monetary voucher*. Additional activity includes a series of offers, money-back schemes and discounts, including a £100-off turbo charged TV trade-in deal, with further ‘Long Live Your Tech’ initiatives to be introduced in the coming months.

The retailer is also the headline sponsor of Waste Week 2022, working with organisers Wastebusters to call on the 17,800 schools in its Pod school network, to take part in a “Hidden Treasure Hunt” competition, which aims to be the UK’s largest collection of e-Waste. As well as raising awareness of Currys’ market leading recycling services, the partnership will also educate young people about the importance of responsible tech disposal.

Lindsey Haselhurst, Chief Supply Chain Officer at Currys comments: “At Currys we recognise the pressing need to improve our use of resources and create circular business models, which is why we are a leader in extending the life of technology through our repair, recycling and reuse programmes.

 “The UK is heading into an e-waste perfect storm with tech playing an increasingly important role in our everyday lives, yet consumers are struggling to understand how to dispose of it responsibly.  And while there is a lot of noise when it comes to our plastic usage, our consumption of fast fashion and our approach to food waste; tech, despite being so integral to how we live – keeping us fed, entertained and connected – is often forgotten about. 

“As the UK’s largest tech retailer, helping our customers enjoy their technology means, as well as assisting them in choosing shiny new amazing tech, we must support them in giving a longer life to the tech they already have. By bringing together and extending our sustainability programmes under our ‘Long Live Your Tech’ commitment, Currys is making the recycling, repairing and rehoming unwanted tech so much easier for those customers who want to do the right thing when it comes to e-waste but don’t know where to start.”

*£5 voucher for any old tech. If the tech has a higher trade-in value, the customer will receive that.



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