Cow Vintage launches debut London store in Seven Dials

Shaftesbury has announced the official launch of COW Vintage at 13 Shorts Gardens, marking the retailer’s much-anticipated debut in London and entrance to Seven Dials’ fast-growing community of sustainable retailers.

The new 1,847 sq ft concept flagship store in Seven Dials stocks COW’s one-of-a-kind vintage sourced from around the world, alongside recycled designer pieces and hand-crafted reworked garments.

Established in 2008 by Nigel Coughlan and Steve Adamson, COW describes itself as an ‘innovative hub of artists, musicians, and designers’, pushing boundaries and driving trends through sustainability. The independent British retailer has established a cult following amongst vintage enthusiasts across the UK via its online boutique and sought-out COW store locations in Leeds, Birmingham, Liverpool, Manchester, and Nottingham.

The new COW boutique joins a raft of vintage and ethically driven brands to launch in Seven Dials over the last twelve months.

COW Vintage’s commitment to repurposing and sustainability extends to the fit-out of its new flagship Seven Dials store, with the eclectic interior fit-out custom created using a variety of recycled materials, down to the fixtures and fittings.

Commenting on the launch, Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “Sustainable values are becoming an increasingly significant part of a consumers’ criteria and our own, therefore it has become a fundamental part of Seven Dials’ leasing strategy. While sustainability is becoming a saturated concept across the industry, we ensure we are seeking out brands and retailers like COW Vintage, whose ethics are authentic and substantiated. It is fantastic to be the home of the first COW store in London, which is already drawing so many visitors for its vibrant vintage offering.”

Nigel Coughlan, Founder of COW Vintage added: “Opening in London has been a long-awaited step for COW Vintage, and Seven Dials’ unique atmosphere and sense of community provides the perfect environment for our first presence in the capital. Great effort has gone into the design and sustainable fit-out of this flagship to ensure it is a fun and experiential space to showcase our amazing one-off designs, retro finds, and repurposed fabrics and prints.”

The new COW Vintage store has launched with a range of Covid-19 safety protocols in place, complementing ongoing measures implemented across Seven Dials including timed road closures, one-way foot traffic systems and additional cyclist parking spaces.

Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury in the deal, while Box Property Consultants acted for COW Vintage.

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