Bullring today announces that Coach, the leading New York design house of modern luxury accessories, has opened its debut flagship store in Birmingham at Bullring, the city’s iconic shopping centre. The new 280 sq m store is located on the upper east level of the mall, in close proximity to a number of premium brands.

This latest opening marks the brand’s fourth store outside of London, and the new Bullring store stocks Coach’s full range of bags, footwear, outerwear and accessories designed to fit modern luxury lifestyles. The multinational company has a presence in five continents and is famed for its quality leather products that make luxury inclusive and accessible.

Michaela Moore, General Manager, Bullring and Grand Central, commented: “Coach’s opening is demonstrative of Bullring’s continued appeal to international aspirational brands as the location is already home to a prestigious retail mix. Coupled with the recent opening of Russell & Bromley’s debut store in the city, this news further cements Bullring’s position as one of the UK’s premier retail and leisure destinations.”

Catherine Levesque, President of Coach Europe, added: “We are thrilled to trade alongside such an esteemed list of luxury labels and at such an iconic location. The centre’s exceptional footfall is a great opportunity for us to offer our luxury products to an ever-growing affluent customer base.”

Hugo Boss has also launched its new look store following a major investment in its fit out. Located close to Coach on the upper mall, the brand has significantly enhanced the customer experience, with a refurbished look and feel throughout.

In addition to the brands above, the last 12 months Bullring has also welcomed regional debuts for Volkswagen, Ben Sherman, T2, New Look Men and Smashbox.

Bullring has an annual footfall of over 36 million, with retailers performing on average 55% ahead of their national averages.

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