Clarins and Lids open at Icon Outlet

Icon Outlet at The O2 is celebrating the achievement of three milestones, with its latest store launches, strong performance and the appointment of new leasing director, Louisa Dalgleish.

Leading the news is the opening of Clarins, the French cosmetics and beauty brand.  The 1,500 sq ft boutique stocks a wide range of the brand’s skincare and make up products for women and men.

Also just opened is sports retailer, Lids. Lids’ 977 sq ft store features a vast assortment of major North American league team product from MLB, NFL, NBA and NHL, among others, as well as items from go-to brands. The store will also feature Lids’ signature Custom Zone, which allows consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.

The opening of Clarins and Lids follows continued strong performance by Icon Outlet, with sales in October up 6% versus 2019.  For April to October as a whole, Icon Outlet’s sales were up 5% on a like-for-like basis compared to 2019.  The figures demonstrate Icon Outlet has bounced back very positively from the height of the pandemic, with the performance reinforced by a recent report by CACI.

Completing the trio of milestones, Louisa Dalgleish has joined Icon Outlet as Leasing Director. Louisa has over 14 years’ experience in the property sector and will build on Icon Outlet’s success in attracting leading UK and international brands to create a unique outlet offer in the capital.

Mandy Chamberlain, Commercial Director of the Independent Division at Clarins, said: “We are delighted to have opened at Icon Outlet. Since re-opening in April they achieved some brilliant initiatives to ensure they remain a go to shopping destination, attracting engaged customers and creating a place in which we are confident the Clarins brand will thrive.”

Louisa Dalgleish, Leasing Director at Icon Outlet, commented: “I join Icon Outlet at such an exciting time, as it is firmly established as a premium outlet shopping destination in London, as evidenced by the opening of Clarins and Lids.  Icon Outlet and The O2 offer a unique full day-out destination experience, with leading brands, interesting concepts and innovative experiences.

“The combination is unique in the capital and is clearly resonating with Londoners and tourists alike, as the consistenly strong sales figures highlight.  This creates a great platform on which to build in 2022 and I am looking forward to working with the team to enhance Icon Outlet’s offer even further.”

Located just 15 minutes from Central London, The O2 is the world’s most popular music, entertainment, and leisure venue and is easily accessible via road, tube, bus or Uber Boat by Thames Clippers.

CWM acted for Icon Outlet. Clarins and Lids dealt direct.

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