Shaftesbury has announced that Choccywoccydoodah, the art and design focused chocolaterie, has launched a two-floor site located at 27 Shorts Gardens, Seven Dials.

The company, which was founded in 1994 by Christine Taylor and Christine Garratt, has launched a new Seven Dials site that showcases the spectacular hand crafted chocolate and cakes that Choccywoccydoodah is famous for and features a café on the lower level, serving hot chocolate, cake and chocolate fondue with strawberries. The parlour also offers a separate space for larger groups that can be reserved for private bookings and events. The Seven Dials store and café were designed by Choccywoccydoodah’s in-house team.

Commenting on the news, Co-Founder Christine Taylor, said: “We are very excited to move into Seven Dials. It’s a vibrant location to explore and we can’t wait to join the community and share some chocolate with our new neighbours, as well as Seven Dials’ many visitors.”

Sam Bain-Mollison, Head of Retail at Shaftesbury, added: “Choccywoccydoodah provides a retail experience to include a larger café and build upon their previous success, creating a

London flagship in the heart of the West End. Their eye-catching offer is part of a huge array brands and operators unique to Seven Dials.”

Seven Dials recently welcomed On the Dak, which is a debut dining concept from the founders of On the Bab; Skinnydip has opened its first ever in-store nail bar; and the Sonos store, which is the only one outside of the US, features outstanding in-store listening booths for an immersive experience. These are just a few of the many unique stores and experiences available at Seven Dials that make it a destination unlike anywhere else in London.


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