Canoe to Manage Abercrombie & Fitch Co. Public Relations in EMEA

Canoe, an experienced creative agency specialising in PR, Social and Creative, has been appointed by Abercrombie & Fitch Co., a global omni-channel retailer of apparel and accessories for men, women and kids, to provide consumer public relations services in EMEA. This work will span the retailer’s Abercrombie & Fitch and Hollister Co. brands, including abercrombie kids and Gilly Hicks, which is the intimates sub-brand of Hollister. Canoe will support communication and partnership strategies, media relations, press office, lifestyle marketing, ongoing idea generation and influencer strategy.
“We are incredibly proud to welcome Abercrombie & Fitch Co. to our agency. A truly iconic and global lifestyle retailer with multiple powerful brands, Abercrombie & Fitch Co. represents a significant addition to Canoe’s roster, and we look forward to supporting the company’s growth in EMEA.” Chris Carr, Managing Director, Canoe.
The Abercrombie & Fitch brand believes every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has inspired its global customers to feel confident, be comfortable and face their Fierce. Hollister, the quintessential apparel brand of the global teen consumer, celebrates the liberating spirit of the endless summer inside everyone. Hollister also has an intimates brand, Gilly Hicks, which carries intimates, loungewear and sleepwear. Its products are designed to invite everyone to be who they are underneath it all. 
“At A&F Co., we are at a very exciting stage in our EMEA expansion. We are thrilled to partner with Canoe to authentically connect with our consumers and continue to grow our brands in the region.” Katie Adams, EMEA Marketing Director, Abercrombie & Fitch Co. 

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