Luxury men’s brand Byford joins the U.S. Cotton Trust Protocol

Byford will use data provided by the Trust Protocol to evidence that it is making progress towards meeting its sustainability goals

The U.S. Cotton Trust Protocol welcomes luxury brand Byford as a member of the system that provides brands and retailers with the critical assurances they need to validate that the cotton fiber element of their supply chain is more responsibly grown.

Byford, founded in Leicester, UK with its origins dating back the early 20th century, is dedicated to quality garments, reflecting a commitment to high standards of design and craftsmanship. Today, the brand has more than 1,500 sales points in over 20 markets around the world.

“Byford is committed to reducing our carbon footprint, which is why we have decided to source more sustainable fiber through the U.S. Cotton Trust Protocol. By working with them, we are now able to monitor and track sustainability improvements, including greenhouse gas emissions. Our direction as a brand is to use more authentic and ethically sourced fabrics and the Trust Protocol gives us confidence the cotton we purchase is from a more sustainable source.”

The Trust Protocol underpins and verifies sustainability progress through sophisticated data collection and independent third-party verification. By working with Field to Market: The Alliance for Sustainable Agriculture and Control Union Certifications North America, the Trust Protocol enables brands and retailers to better track the cotton entering their supply chain. Brands who become members of the Trust Protocol will have access to aggregate year-over-year data in six areas: water use, greenhouse gas emissions, energy use, soil carbon and land use efficiency.

Additionally, the Trust Protocol’s unique credit management solution will provide the next step of visibility and transparency throughout their supply chain

“The Trust Protocol’s emphasis on measurement and independent verification provides the confidence and trust that a brand is using responsibly grown cotton and producing a product that consumers can believe in,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “With each member that joins, we have greater resources to help provide tools and knowledge to U.S. cotton farmers to help them continuously improve their sustainability practices.”

The Trust Protocol is on the Textile Exchange’s list of 36 preferred fibers and materials that more than 170 participating brands and retailers can select from as part of Textile Exchange’s Material Change Index program. The Trust Protocol is also working to align with existing standards in the cotton industry and is part of the Forum for the Future Cotton 2040 and the CottonUp guide.

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