BUILDING WITH FABRIC: THE NEW FEDON STORES IN THE AIRPORTS OF MADRID AND BARCELONA

An innovative concept for the new retail areas for the Italian company Fedon which, for the recent international openings, has chosen the aluminium and fabric solutions created by the ABS Group on the design project of Store Builder, a company specialized in the design of retail spaces. After an initial project involving the use of traditional building materials, for the new Fedon store at Barcelona Airport, Store Builder was looking at possible construction alternatives. The fabric and solutions proposed by the ABS Group were worked on shared to look for the best set-up possibilities, taking advantage of the advantages offered by this material.

The results?

A new, innovative and complete store model has resulted where, from the separating walls to the upper panels, the environment is built and furnished in aluminium and fabric, avoiding all masonry work. The format was chosen to create the 25 sq.m store in Barcelona and then replicated and doubled in the 50 sq.m store in Madrid Airport.

The walls of the Fedon stores, which are equipped and back-lit, are equipped with magnetic hooks and shelves for displaying the products. Inside each store has a small room while above them a suspended unit about 30 cm high bears the company’s logo, again strictly in aluminum and fabric.

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