Britons spend 18 hours on perfect Christmas shopping experience

The perfect Christmas shopping experience lasts for 18 hours according to a survey by shopping centre owner intu which found that Brits will on average spend more than 11 hours in shops and nearly seven hours online searching for those all-important gifts. 

intu’s survey of 2,000 people also showed that the average shopper intends to hit the shops four times over Christmas, trying on or testing 11 items whilst there.

Seven out of 10 said they stay longer to spend more money on food, drink, films and activities like ice-skating and a further quarter combine their online and offline experiences by buying online whilst in shops or visiting stores for click and collect services.

The study by the owner of many of the UK’s biggest and most popular shopping centres found that four in five retailers surveyed expect the enthusiasm for a great Christmas experience to ease consumers’ concerns around higher inflation or lower wages. 78 per cent of the 500 retail decision makers questioned also said that they are anticipating high numbers of visitors to their stores and 86 per cent are gearing up for a successful sales period. 

David Fischel, intu chief executive, said: “Shoppers look forward to a great Christmas every year, spending time researching and shopping to find their ideal Christmas gifts as well as a few treats for themselves. 

“We’ve heard the usual warnings from economists that Christmas sales are going to suffer this year but this is not what we’ve seen so far at our 14 shopping destinations across the UK. The number of people in our centres over the Black Friday weekend was up year on year by four per cent with shoppers looking for a combined retail and leisure experience that encouraged them to stay a little longer and to treat themselves as they shopped.”


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