Boots and Clearpay have teamed up to launch the ultimate festive experiential beauty pop up to delight shoppers at Westfield London. Beauty Unwrapped will run from 16th – 23rd December.
Designed to look like a giant gift box and located in the central Atrium, the experiential activation will have three zones. These include: a Concierge where guests will be welcomed and have the chance to ‘Spin to Win’ for a beauty prize from Boots, a Festive Nail Art station and Festive Glam station. In addition, shoppers can scan a special QR at the pop-up that will give them £5 off at Boots Westfield on £10 spend or more when paying with Clearpay1.
Ahead of its launch, the activation will be promoted across 93 high impact digital screens at both Westfield London and Westfield Stratford City.
Commenting on the launch of the Beauty Unwrapped activation, Grace Charge, Head of Brand Experience and Partnerships – Europe at Unibail-Rodamco-Westfield, said: “We’re delighted to be partnering with Boots and Clearpay and helping them to create a memorable brand moment that shoppers will enjoy. Christmas is an incredibly busy time and it’s this kind of activation that really helps brands stand out and connect with both new and existing consumers.”
In addition to the Boots and Clearpay activation, Lush is launching The Lush Lounge, a new beauty and wellness activation for Christmas shoppers in Westfield London’s front atrium. Inviting passersby in between the 9th –20th December, the sensory lounge-like space is free to enter and will offer a concierge style of service for ordering online, click&collect and sampling. As well as interacting with Lush’s most popular products and discovering the new Christmas range, guests can expect surprises and delights with acts of kindness and care from Lush’s staff.
Dior will also be returning to both Westfield centres in the capital and showcasing their luxury fragrances ahead of Christmas with stands at Westfield London and Westfield Stratford City between the 5th – 28th December. The stands will help to guide consumers through Dior’s range of signature scents and offer up samples to test ahead of their Christmas shopping.
For more information on experiential activity at Westfield centres, visit: https://westfieldrise.com/