boohooMAN enters the Metaverse with first ever NFT collection

Image source: boohooMAN.

boohooMAN is launching its first-ever collection of non-fungible token (NFTs), making it the first brand of its kind to launch a digital collection and you can now get your hands on one FOR FREE. 

Following the success of their first augmented reality campaign last month, the global fashion brand is expanding further into the digital age by introducing the world to its newest venture through the ever-expanding Metaverse. In a collection of eight three-dimensional futuristic NFTs, boohooMAN reimagines its apparel in the Metaverse, with a modern contemporary twist. You can now get your hands on one asboohooMAN is giving away one NFT to eight randomly selected people.

How to get your hands on a boohooMAN NFT

  • Visit the boohooMAN competition page here
  • Enter your details to be in with a chance of winning an NFT.

What is an NFT?

An ‘NFT’ is a digital asset that belongs to the person who has it in their crypto wallet. A record of value and ownership is stored on a blockchain ledger that anyone can view, but only the owner has permission to alter.

boohooMAN’s NFTs will be sent to the winners’ crypto wallet via OpenSea.

Samir Kamani, CEO of boohooMAN, commented: “Blockchain technology and NFTs are on the tip of everybody’s tongue and have been for quite some time. We have seen luxury brands flock to the Metaverse one after another, but we are yet to see any fashion brands in our market enter the space. 

At boohooMAN we see a future for digital fashion. This collection is us dipping our toe into the vast and complex landscape of the Metaverse.

This is our first experiment with non-fungible tokens and we have great expectations for future NFT collections, collaborations, digital fashion pieces, games, and more.”.

Full terms and conditions as well as further information on the competition and NFT collection can be found on the boohooMAN site here.

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