boohoo launch own vegan and 100% cruelty free beauty range

Global e-tailer is proud to announce the launch of its own beauty range with over 50 products across makeup and beauty accessories. boohoo has entered the beauty arena, making the brand a one stop shop for all things fashion, beauty and lifestyle.

The range will provide affordable beauty for everyone and is available in various shades to suit all complexions and skin tones, because boohoo gets that beauty is as unique as you. The collection, featuring items across brows, lips, eyes and face, will allow customers to create on-trend makeup looks. Highlights of the collection include a 36 shade pigmented Eyeshadow Palette, a radiance boosting Liquid Blush and a range of Setting Sprays offering a matte, dewy or glowy finish. Customers can also purchase tools and accessories to enhance their beauty looks including the Pro Brush Cleaning Matt, Light Up Mirror, Fast Drying Hair wrap and False Lash Applicator.

In addition to individual products, a variety of kits are on offer including ‘The Bronzed Glow’ (bronzer, body glow and setting spray),‘The Brow Shape’ (brush, pomade and gel), and ‘The Brow Sculpt’ (spoolie brush, wax and sculptor), allowing customers to tap into the latest TikTok trends such as the ‘clean makeup’ look.

Lou Maddison, Lead Hair & Makeup Artist at boohoo: “The standout product for me has to be The Liquid Blush. I am obsessed! I use a few small dots along the higher points of my cheeks and blend with fingertips, it gives the most gorgeous glow. I love the peach, it reminds me of summer days, it’s such a natural way to add a glow. You can also build it up over makeup for a stronger pop of colour!”

As well as the range being 100% cruelty free and made with a vegan formula, all packaging used within this collection is recycable. Products are boosted with key ingredients such as hyaluronic acid, aloe, coconut oil and botanical extracts. The products are lightweight, water resistant and transfer proof, perfect for everyday use and taking a look from day to night.

The collection is now available to shop on site and prices range from £3 – £25. To shop the collection:

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