boohoo collaborates with Know Your Lemons® Foundation



In honour of breast cancer awareness month, fashion e-tailer has teamed up with breast cancer awareness charity, Know Your Lemons Foundation. The charities main aim is to help women find breast cancer as early as possible and help fewer people die from the disease by identifying it at an earlier stage.

Boohoo’s collection in conjunction with the charity will be available to shop on site and has a variety of styles including pyjamas, Hoodies, and soft touch branded underwear. Prices range from £5-20. Care labels in each item come with a reminder to take care of yourself and check your breasts. Boohoo will be donating £40K from 100% of sales on the collection.

The #KnowYourLemons Campaign is an incredibly popular awareness tool for the public that has reached nearly 1 billion people online alone. boohoo is supporting the #KnowYourLemons campaign this month to help raise awareness it’s time to show yourself and your lemons a little more care, now and always. Whatever the shape, whatever the size, you need to #KnowYourLemons!

“We are excited to be working with Boohoo to educate women about the 12 signs of breast cancer and the importance of screening throughout North America, Europe, Israel, and Australia. The Know Your Lemons Foundation, as an associated member of the United Nations DGC, is building knowledge and confidence for women around the world through our app, breast classes and campaign, saving lives through early detection—and through fashion forward thinkers like Boohoo!” Dr. Corrine Ellsworth-Beaumont, Founder/Designer, Know Your Lemons Foundation.

Boohoo will be supporting Know Your Lemons in the #KnowYourLemonsChallenge where the charity will be challenging people to eat a slice of lemon in 12 seconds to help to raise awareness of the 12 symptoms of breast cancer.

To complete the challenge you must time and film yourself eating a slice of lemon in 12 seconds. You must then share your video with #KnowYourLemonsChallenge, donate £5 to @knowyourlemons and nominate 5 people to try the challenge next!

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