Joint owners of centre:mk, Hermes Investment Management, the £35.3 billion manager, and AustralianSuper, have announced that independent British lifestyle brand, Oliver Bonas, will open its latest south eastern store at centre:mk in time for Christmas, as part of the brand’s continued suburban expansion plans. The opening also highlights how centre:mk is evolving to enhance experience and embrace new consumer behaviour recently identified in The Future Shopper report.

Located on Sunset Walk near the M&S entrance, the 1,400 sq ft store will offer the brand’s unique range of homeware, gifts and fashion collections. Designed in-house by the Oliver Bonas team, the store will feature bespoke fixtures made by UK-based fabricators. The brand is inspired by the alchemy of great design and the belief that all design has the power to positively affect how we feel. Oliver Bonas, which opened its first store in 1993, now has over 70 stores across the UK.

Ed Sellick, on behalf of centre:mk joint owners, Hermes Investment Management and AustralianSuper, commented: “We are pleased to announce Oliver Bonas will join the strong line-up of lifestyle brands at centre:mk. Opening ahead of the busy Christmas period, we have no doubt this well-loved and vibrant brand will be greatly welcomed by our large and loyal catchment. The Future Shopper Report we commissioned last month found consumers are drawn to brands with ethical behaviours; Oliver Bonas is a great example of this and adds to the great range of modern and ethically conscious brands our customers can enjoy.”

A spokesperson for Oliver Bonas, added: “‘We love Milton Keynes and are thrilled to bring our curated fashion and homeware collections to centre:mk, the leading retail and leisure destination in the region. New designs will land in our store each week and we look forward to being part of the community for years to come.”

The Future Shopper Report, commissioned by centre:mk and carried out by globally-renowned future foresight consultancy The Future Laboratory, identifies a series of key consumer trends that will have a significant impact on the future of retail and leisure destinations. The research concluded that by 2025, a new breed of consumer will be using retail and leisure destinations across the globe.

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