Blaiz Boutique and eight hour studio Pop-up on the King’s Road

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The Sloane Stanley Estate has welcomed two unique retailers, Eight Hour Studio, the luxury handmade sleepwear brand, and online Latin American fashion retailer Blaiz, to 340 and 227 King’s Road respectively, this month.

Opening until 15th March at The Concept Store, Sloane Stanley’s permanent and dedicated space for pop-ups on the King’s Road, A Luxe Story, is a concept created by Eight Hour Studio who have teamed up with fellow independent London brand Ille de Cocos. Stocking a range of luxury and contemporary sleepwear, loungewear and beachwear designed using high quality organic cotton, each item is made using a 1000 year old hand block printing technique, with materials sourced from fair-trade suppliers and colours free from AZO dyes.

From 29th March, Blaiz will be joining Eight Hour Studio on the King’s Road to debut its fashion boutique and accompanying acai and juice bar for an exclusive period, until July 2017. Offering a unique range of South American inspired fashion, swimwear, accessories and jewellery, the 2,485 sq ft boutique will also serve Brazilian inspired drinks for customers.

Focusing on extraordinary craftsmanship and design, Blaiz is a retail platform for the best in Latin American fashion. The design of the new store, will be carried out by renowned Greek interior designing firm and captures the authentic South American feel with a rainforest theme.

Commenting on the news, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “Blaiz and Eight Hour Studio are brands synonymous with quality and beautiful designs making them an ideal match for King’s Road shoppers. Blaiz already boasts a loyal fashion following from their online store, showroom and previous London pop-ups, and will further add to the international feel of the area”

“Eight Hour Studio embraces excellent craftsmanship and unique pieces, making it an exciting addition to the King’s Road’s premium retail mix. The arrival of both brands demonstrate the Estate’s commitment to supporting niche retailers who offer something a little bit special, and we look forward to hosting these exciting designers and entrepreneurs within our distinct and vibrant destination.”

Stephanie Margaronis Mordehachvili, Founder of Blaiz added: “Our new store is the perfect location to connect with Chelsea shoppers and residents, and share our love for beautiful Latin American clothing. Our pieces are sold all over the world via our online shop, and will now be available at our exclusive store. Furthermore, our debut acai and juice bar offer will make Blaiz the perfect place to relax and take a break from shopping, ensuring our customers have the complete Blaiz experience.”

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This news follows a successful start to the year for the Sloane Stanley Estate and The Concept Store, which has welcomed successful pop-ups from a host of innovative retailers including Scandinavian childrenswear brand Four Fairies and a Prince and womenswear label Fofolles World.

Sloane Stanley is one of the oldest landowning estates in London. The Estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

Serving a catchment of over 8.5 million people, the Estate has a Total Comparison Goods market potential of £555.5 million. Dominated by premium and accessible premium brands that account for 74% of the total offer – which is much higher than the benchmark average of 50% – the area ranks in the top 3% of 4,300 Retail Footprint ranked centres nationally.

Miles Commercial and Savills represented Sloane Stanley. Blaiz and Eight Hour Studio dealt direct.


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