BIOGLITTER™ WORK WITH PRIMARK TO launch eco glitter to the high street

In a retail first, Primark is taking eco-friendly glitter to the high street.

The company has joined forces with environmentally friendly glitter brand, Bioglitter™ to launch the PS…Festival collection.

The new range includes nine products, with six different loose glitter options for £2 perfect for the festival season and the popular eye shadow palettes, Glitter Eyes, which offers 32 colour options for just £4.

Furthermore, from July 2019, all the glitter Primark buys for use in its own-brand cosmetics will be made from these eco-friendly alternatives.

Bioglitter™, unlike traditional polyester glitter, is based on plant material, cellulose and is designed and developed to naturally biodegrade in the environment. The product has picked up a host of industry awards since it was launched and received praise from major environmental royalty like Sir David Attenborough, as well as receiving worldwide press attention for the ground breaking work the brand is making.

Stephen Cotton, Commercial Director of the Bioglitter™ brand said: “It’s absolutely fantastic to be working with Primark as it introduces its first range of eco-friendly glitter.

“Primark is using our Cosmetic Bioglitter™ SPARKLE range, an eco-friendly glitter based on plant materials. The product is proven through independent testing to have well progressed biodegradation in natural and fresh water environments, which is a world first and we’re proud to play our part in making eco-friendly glitter available on the high street, whilst helping to protect our countryside, lakes and rivers too.”

Primark’s Group Product Director, Steve Lawton said: “We take our responsibility as a leading international retailer seriously and want to reduce our impact on the environment wherever we can by finding new ways to make and sell the products that our customers love. Introducing our first range of eco-friendly glitter is just one of the ways we’re doing that. It builds on the introduction of other products this year that are made with more environmentally-friendly materials, including our first range of jeans made with sustainable cotton sourced from the Primark Sustainable Cotton Programme and a set in our latest Alice Liveing x Primark workout collection, made from recycled polyester.”

As with all Primark own brand cosmetics, the PS…festival range is certified as cruelty free with Leaping Bunny – one of the world’s longest standing and most respected animal protection organisations and a visible reminder to Primark customers that its own brand cosmetics are free from animal testing.

For more information on Bioglitter visit www.discoverbioglitter.com and for details on the new PS..Festival Collection visit www.primark.com

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