Miquita Oliver Becomes the Face of the BHF’s Reuse Revolution Campaign

TV presenter joins forces with a charity retailer, to urge the nation to shop preloved and help raise funds for life saving research

 TV Presenter and charity shop fan Miquita Oliver is supporting the British Heart Foundation (BHF) by encouraging the nation to shop sustainably and start a Reuse Revolution.

This May, the BHF is launching its Reuse Revolution campaign, calling on shoppers to make preloved purchases as they get back out on the high street and take on a new way to shop that doesn’t cost the earth.

Whether they’re shopping for fashion or the home, people can visit their local BHF shop or browse its online stores to pick-up some unique bargains. The charity hopes to encourage shoppers to take up new sustainable habits which will save money as well as help save lives.


Above: BHF Kids Surfing Top, from £2.99, Camel Pencil Skirt, from £5.99 and shoes Miquita’s own

On supporting the campaign, Miquita said: “I’m delighted to be supporting the British Heart Foundation to start a Reuse Revolution. I’m a huge fan of charity shops and love the thrill of finding unique items that no one else has, for a bargain price. I’m passionate about shopping secondhand and want to encourage everyone to join the Reuse Revolution and check out the new donations on offer at BHF shops. The simple act of shopping can help the planet and raise money for a fantastic cause.”

As part of her support for the campaign, Miquita took part in a photo shoot, sporting items she found in her local BHF shops. With an eye for spotting a vintage gem, Miquita found the perfect secondhand outfits to reflect her personal style, including a sleek red silk dress, contemporary tailoring and stylish separates, with outfits starting from around £10.

Miquita’s amazing finds and preloved style showcase the quality, affordable clothing, shoes and jewellery that can be found in charity shops, which also prevents them going to waste.

Last year, the BHF saved 71,000 tonnes of items from going to waste, including 180,000 sofas and 14,000 tonnes of preloved clothes. This helped prevent 135,000 tonnes of carbon dioxide emissions being released into the atmosphere.


Above: BHF Dress, from £10.99 and shoes Miquita’s own.

Allison Swaine-Hughes, Retail Director at the British Heart Foundation, said: “We are delighted to have Miquita’s support. She is truly passionate about shopping preloved and a regular customer of ours. Her fashion-forward looks prove that style doesn’t have to cost the earth and show what amazing vintage treasures you can find in our shops.

“So, why not join Miquita and help us start a Reuse Revolution by shopping secondhand – whether that’s by exploring our ranges online or paying your local BHF shop a visit? Not only will you save money and help the environment, you’ll also help us raise vital funds for heart research that could save lives.”

The BHF has 730 shops nationwide and eBay and Depop stores, which stock a plethora of affordable unique items – from quality designer clothing to retro sportswear and vintage furniture, as well as one-of-a-kind homewares.

Turning reuse into breakthroughs, every item sold in BHF shops and its online outlets helps raise funds to help support those 7.6 million people in the UK living with heart and circulatory diseases – as well as aid the charity in its recovery from the pandemic.

To find out more head to www.bhf.org.uk/ReuseRevolution and share your preloved purchases with the BHF on Instagram, tagging @BoughtAtBHF and using #BoughtAtBHF.

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