Big brands pledge big funds for the British Heart Foundation’s 60th Birthday

The British Heart Foundation (BHF) turns 60 on 28th July and to help mark the momentous occasion, the charity is being supported by eleven big brands from both consumer and B2B industries. 

Companies including Mindful Chef and musicMagpie, have joined BHF’s Team 60 and committed to raising over £375,000 in total to help the BHF continue to fund life saving research for the 7.6 million people in the UK living with heart and circulatory diseases.  

Paul Davies, Head of Corporate Partnerships at the BHF said“The number of companies wanting to support us in such a significant way to mark the British Heart Foundation’s 60th birthday is quite overwhelming. We’re grateful to every single one of these brands for their pledges to help us fundraise during such a critical time.  

“The BHF has achieved so much over the past 60 years and funded ground breaking discoveries including the first UK heart transplant and genetic testing for inherited heart conditions. But we’re not ready to stop yet as heart and circulatory diseases still kill 1 in 4 in the UK. 

The Covid-19 pandemic cut last year’s funding for new research in half so support like this is invaluable and we would like to thank each of the companies, their employees and customers for being part of Team 60.”  

When the BHF was founded in 1961, 7 out of 10 heart attacks were fatal. Now, at least 7 out of 10 people survive. In the 60s, 8 out of 10 babies born with a congenital heart condition died before their first birthday. Thanks to BHF research, 8 out of 10 babies survive to adulthood.   

The companies joining Team 60 to help the BHF fund the next 60 years of breakthroughs include: 

Mindful Chef 
 Mindful Chef has worked with BHF dietitians to create heart health recipes, which BHF ambassadors, the Mac Twins, did a live cook-a-long of on 30th June. The event aimed to raise awareness of heart healthy eating with the Twins who lost their father suddenly to a heart attack when he was in his 50s. 

Love Beets 
Premium ready to eat beetroot brand, Love Beets is also keen to help promote heart healthy eating. Having launched in the UK in 2019, Love Beets is proud of its fresh produce and respect for the environment. To help celebrate the BHF’s 60 years, 5p from every pack Love Beets No Vinegar Pouch Beetroot will be donated to the BHF between July-September to raise a minimum of £10,000. These can be found exclusively in Tesco. 

Haute Florist 
Sustainable florist, Haute Florist have created an exclusive and beautiful British Heart Foundation themed Hat Box. 25% of each Hat Box sale from 1st June – 31st August will be donated to the BHF. Overall, the luxury online flower service hopes to raise £20,00 for the BHF’s life saving research. 

F. Hinds & Chapelle 
Another luxury brand with a charitable heart is F.Hinds & Chapelle. They are an independent family-owned and run jewellery business who are guaranteeing a minimum donation of £15,000 to the BHF to mark their 60th birthday. 5% of the sale price of all products with a heart design will go to the BHF’s life saving work between 21st June and 23rd July. They are also running a prize draw to give away a 9ct Gold Open Heart Ruby Necklace worth £325 between 28th June and – 23rd July. 

musicMagpie  
Recommerce company, musicMagpie, will be raising an incredible minimum of £60,000 for the BHF. The company will donate £1 for every tech item traded-in or sold on their website and app between 1st July – 31st July. Customers can also opt to donate the value of the tech they trade in to the BHF, raising vital funds for the charity while helping the environment and contributing to a circular economy. Staff will take on fundraising challenges and events for the charity too. 

Auto Trader 
The digital automotive marketplace, Auto Trader, are joining the Team 60 BHF initiative to help fuel the BHF’s pioneering research. They are aiming to raise £10,000 by asking staff teams of six to walk 60,000 steps per person, per week for two weeks. 

Helping Hands 
Home care provider, Helping Hands, have been providing bespoke visiting and live-in care services across England and Wales for over 30 years. This year, they are aiming to raise £60,000 for the BHF. Each of their 140 branches will be undertaking their own unique and individual fundraising challenges to celebrate the BHF’s 60th birthday. 

PayPal Giving Fund 
Aiming to inspire a new wave of philanthropy by harnessing the power of technology, PayPal Giving Fund UK offers ways to support your favourite charity everyday online. PPGF are supporting the BHF throughout the month of July by spotlighting the BHF as one of PayPal’s checkout featured charities which could raise over £50,000 – enough to fund a heart attack research project for six months. 

Coinstar 
Located in over 1,600 UK supermarkets, Coinstar offers continuous support to the BHF by encouraging customers to donate their loose change to life saving research. As a long-term partner of the BHF, since 2001 they have raised over £400k for the charity. This year, their drive to fundraise is even stronger leading up to the BHF’s 60th birthday.  

Speedy 
UK hire provider of tools, plant and specialist equipment is aiming to raise £50,000 for the BHF’s 60th birthday. Inspired by the stories of their employees who have been affected by heart and circulatory diseases, Speedy want to raise awareness and funds for the BHF. Speedy’s employees will walk, run or swim 60 kilometres over a month’s period to fundraise for further life saving research. 

BAM 
BAM Construct UK Ltd have pledged to raise £100,000 for research over the next two years as part of the national charity partnership with the British Heart Foundation.  Leading up to the BHF’s 60th birthday, their employees are undertaking even more fundraising challenges including physical challenges, quizzes and at home decluttering. BAM’s long-term sustainability ambition is to have an overall positive impact on society and the environment and are keen to work closely with the BHF on this.  As part of the BHF’s sustainable shopping initiative BAM are arranging to have clothing donation stations on a number of their projects. 

Help BHF continue to fund life-saving research for people living with heart and circulatory diseases by  joining Team 60 and taking on a challenge of your choice www.bhf.org.uk/birthday .

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