Bedeck unveils new brand showroom, officially opened by George Clarke

Homeware company, Bedeck, has unveiled its new flagship Northern Irish store and trade showroom, officially opened by George Clarke, award-winning architect, television presenter and writer. He cut the ribbon with Bedeck’s Joint Managing Directors, Gary and Andrew Irwin, grandsons of the original founder, Alexander Irwin.


From left: Gary Irwin, George Clarke and Andrew Irwin

Founded in 1951 by Alexander Irwin, originally as a manufacturer of Irish linen handkerchiefs, Bedeck is now one of the worldwide luxury bedlinen suppliers.

Representing the last stage in an 18-month investment programme, the new 5,000 sq ft. custom-built space was designed out of a growing need for more space as the business has grown and features a dedicated presentation area for 25 beds to showcase new seasonal collections. Bedeck manages product development and design of bedlinens, towels and textile accessories for a wide range of internationally recognised brands.


George Clarke and the Bedeck Team

In addition, the new showroom features a Design Archive to house its extensive artwork portfolio. Despite its size and international prowess, Bedeck is one of the last remaining bedlinen providers which still has its own in-house textile design studio, which uses traditional crafts such as painting, block-printing and weaving.


George Clarke with Julie Hall, Head of Design, Bedeck

In addition, the Bedeck Flagship store on the Lisburn Road in Belfast has undergone a thorough refit, re-designed to feature new larger areas for Bedeck of Belfast and Murmur both developed with a third-party product offer to complement and enhance the brands. The refit also showcases further brands from the Bedeck portfolio with a substantial bed, bath and homeware offering.


From left: Gary Irwin, George Clarke and Andrew Irwin at the Bedeck Store, Lisburn Road

Gary Irwin, Joint Managing Director at Bedeck, said:
“We are thrilled to be opening the new showroom on the same plot where our grandfather started the business 68 years ago. The business has organically evolved from selling handkerchiefs to become a global home textiles expert, and this new space marks a new chapter in the history of the company.”

Andrew Irwin, Joint Managing Director added:
“The investment across our retail stores comes out of the need to continue to inspire our customers. We want to create a friendly and pleasant environment for both staff and customers and ensure they have a positive shopping experience. As a business we feel it is important to constantly evolve and refine our stores to stay relevant within the current pressurised retail environment.”

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