Beaverbrooks, the family-owned jewellery retailer, has opened a brand-new boutique at centre:mk Milton Keynes. Upsizing into a new unit, Beaverbrooks has launched in a 2,744 sq ft store on Crown Walk, more than doubling its presence at centre:mk and adding a new luxury boutique from premium watchmaker, TAG Heuer.
The new boutique offers a selection of TAG Heuer’s most anticipated launches and heritage pieces, alongside leading luxury watch brands including OMEGA, Breitling and TUDOR. Beaverbrook’s new store also hosts an exceptional selection of diamonds, jewellery and watches, with staff offering new levels of expertise and a more immersive shopping experience, including a special diamond consultation area.
The news follows consistently strong trading performance at centre:mk since stores re-opened on April 12. Last week (October 25 to October 31) compared to the same week in 2019, centre:mk’s footfall was 8% above Springboard’s national footfall benchmark, 19% ahead of the Springboard High Street index, and 38% up on Springboard’s Shopping Centre index.
Kevin Duffy, centre:mk’s Centre Director, said: “Holding our position as one of the top 10 retail destination in the UK, centre:mk continues to thrive and welcome even more exceptional brands. We are pleased to see Beaverbrook’s new upsized store open in time for Christmas, accommodating high demand and enriching the customer experience.”
Anna Blackburn, Managing Director of Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open a brand-new luxury boutique store in Milton Keynes. The new space in centre:mk is the perfect location for the store, and we look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches for our customers, both local and further afield.”