Rapidly expanding, global beauty brand for mature skin Look Fabulous Forever, has selected Mention Me to run its new referral programme, which launches this week.

Look Fabulous Forever was founded in 2013 by Tricia Cusden out of a frustration at the lack of beauty products available for mature skin. Central to their approach is building a community and space where older faces and real women are celebrated through a ‘pro-age’, rather than an ‘anti-age’ ethos. Recognising the power of word of mouth, the brand was keen to offer a platform for their loyal customer base to be able to share their positive experiences. Mention Me, with their leading SaaS technology, was the perfect partner to power their referral campaign.

The programme is part of the brand’s wider customer engagement programme, which also includes over 70 makeup tutorials available on YouTube, featuring real women over 50, which have had over 4 million views.

Anna Cusden, MD at Look Fabulous Forever comments, “We discovered that due to the huge demand for our products, our customers tend to repeat purchase, and in addition, genuinely get excited and want to share our brand with their friends. Referrals was the obvious way to reward our loyal customers and reach out to new ones. Mention Me’s platform enabled us to get up and running quickly; their ‘refer by name’ functionality worked well with our audience; and their AB testing helped us to quickly identify what reward, message and sharing mechanism resonated best with our customers.”

“The Look Fabulous Forever brand is one that has filled a need for a large group of people, and built a loyal customer base, and is therefore perfect for sharing.  Our ‘refer a friend’ platform based upon the power of word of mouth marketing will harness the positive brand sentiment that has grown since they launched”, comments Andy Cockburn, CEO of Mention Me.

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