Avon reports a surge in UK Reps

  • Beauty company Avon reports a 30% increase[1] in Reps joining its UK business as people explore new earning opportunities following COVID-19 jobs crisis
  • Economic impacts of pandemic see Norwich become Avon powerhouse, with two-fold[2] in Reps signing up
  • The company has reduced its threshold to earn so that its Reps can earn from their first sale of any product

One year on from the beginning of the COVID-19 pandemic, beauty company Avon has seen an 30% rise in Reps signing up across the UK as more people explore new, flexible and digital earning opportunities. This follows a two-fold increase[3] in new social selling Reps joining its UK business during the first lockdown of 2020.

The Norfolk Broads has quickly become the Avon ‘capital of the UK’, seeing more than double the number of Rep sign ups over the past 12 months than the previous year. Birmingham in the West Midlands continues to boast the most Avon Reps in the country, seeing a 42% increase in new Reps over the past 12 months.

The Avon Capitals of the UK[4] are:

  1. Broadland (Norfolk Broads) (+233%)
  2. Brighton and Hove (+160%)
  3. Lewes (+155%)
  4. East Hertfordshire (+145%)
  5. Adur (+141%)
  6. South Oxfordshire (+140%)
  7. Mole Valley (+139%)
  8. Waverley (+126%)
  9. Epsom and Ewell (+126%)
  10. Uttlesford (+122%)

As the pandemic took hold in 2020, Avon transformed its selling networks to enable its Reps to use their social networks and digital tools for selling. This led to an 155% increase [5] in online sales over the past 12 months and supported many Reps to work flexibly around full-time jobs, childcare and other life commitments. In fact, many of the new Reps who signed up over the pandemic had their employment directly affected by COVID-19 through furlough, shutdown of their own businesses or redundancy.

The beauty company, which has five million Reps globally, enables women and men to sell products directly to friends, family and neighbours. There are also opportunities for Avon Representatives to become full-time beauty entrepreneurs, as independent Sales Leaders. As well as running their own business, Sales Leaders recruit and train a team of other Reps. In January 2021, Avon’s UK Sales Leaders made 39% of the company’s Representative sales, demonstrating the earnings available to team leaders.

To support all its UK Reps and new recruits during this crisis Avon has reduced the threshold to earn, from £90 to the sales of any product. This means that Reps can earn 15% on their sales of 1p and over.

Angela Cretu, Avon CEO, said:The economic effects of the COVID-19 pandemic continue to impact communities across the country. Unemployment continues to rise, many households are on reduced incomes, and thousands of parents are trying to balance childcare or schooling at home with their own work commitments. We know that women are disproportionately bearing the brunt of these impacts, and as a result we’ve seen a surge of new Rep signs ups as women look for new, more flexible, ways to earn.

“Avon has a rich heritage in enabling women to earn and learn and become entrepreneurs on their own terms and is something that we’re very much focused on since the pandemic took hold. Over the past 12 months we’ve reduced the threshold to earn, helped our Avon Reps embrace new online opportunities, supported them with video workshops and tips and insights on making the most of social media to connect with customers. Already online sales have more than doubled in the UK as a result, with Reps being able to supplement or in some cases, completely replace lost incomes during these difficult times.”

 [1] Avon UK has seen a 30.5% increase from 2019 to 2020 (YOY) in new Reps signing up to the earning opportunity

[2] Avon UK has seen a 233% increase (YOY) in new Reps signing up in Broadland to the earning opportunity, when comparing 2019 with 2020

[3] Avon UK has seen a 114% increase (YOY) in new Reps signing up to the earning opportunity in the period 23 March – 7 June 2020

[4] Calculated based on YOY % increase in new Reps signing up to the earning opportunity from 2019 to 2020

[5] Avon UK has seen online sales (My Avon Store and digital brochure, Direct attached to Reps Customers and Direct to Avon Unattached Customers) increase by 155% YOY between 2019 and 2020


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