Anya Hindmarch unveils ‘The Village’, a new retail concept on the Cadogan Estate

The Village, launching on Monday, 17th May 2021, is the realisation of a long-held dream by Anya Hindmarch, a successful British designer.

The Village will be a collection of five neighbouring Anya Hindmarch stores located just off Cadogan’s Sloane Street, which is the original home of the Brand. It will be the destination for Brand experiences, collaborations and exhibitions, all of which will be amplified digitally. It will also be the home for all the Brands collections.

Its position next to Sloane Street provides Chelsea with even more of a destination appeal to locals and visitors alike and further cements the area as an international pioneer of modern fashion.

The Village will consist of:

The Anya Café – an all-day café at the heart of The Village inspired by the quintessential British café of old but reimagined with the Brands trademark humour.

The Village Hall – an ever-evolving concept space launching as the ‘Anya Hair Salon – Shampoo & Therapy’ to celebrate the publication of the Designers first book, ‘If In Doubt, Wash Your Hair.’  (Bloomsbury Publishing)

The Plastic Store – a space to showcase and collaborate with others focused on issues of sustainability, circularity and the reduction of plastic consumption. It will also be the destination for the ‘I Am A Plastic Bag’ collection, a collection made from an innovative cotton- canvas feel fabric entirely created from recycled plastic bottles.

The Labelled Store – a store dedicated to the art of organisation offering the best-selling Labelled collection, a system of cases and bags that are, quite literally, labelled to keep you organised.

The Bespoke Store – the original Bespoke store will continue to offer personalised pieces designed to mark special moments in time and be handed down through the generations.

The Village is the realisation of the new type of retail experience that the designer wants to offer her customers and followers in our post-pandemic world – a special place where the Brand can focus all of its creative energy, a place to meet, collaborate and share both in person and virtually.

The launch of The Village will come as Cadogan reopens its retail and hospitality offerings across the estate and reveals a wide range of creative initiatives to safely encourage people back to the area post-lockdown.

Anya Hindmarch says: “I feel that the next ten years are going to be about ‘localisation’ not ‘globalisation’ and it feels so right to return to the Brand’s roots here on the Cadogan Estate and to realise my dream of The Village. If retail is to exist in a digital world, there needs to be a reason to visit.”

Hugh Seaborn, Cadogan’s Chief Executive says: “Our overarching objective is to ensure the long-term vibrancy of Chelsea – we are completely behind projects that capture and contribute to this spirit. We have been in discussions with Anya on this for a few years now and it’s fantastic to see it become a reality, at a time that the creativity, innovation and community focus she brings is more vital than ever. Anya has always been an industry leader – from her sustainability projects to the ‘direct to consumer’ show approach. We are delighted to see her bring that unique sense of joy, playfulness and particular wit to the neighbourhood.”

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