Craft beer specialists, Anspach & Hobday popping up at London Designer Outlet this summer

  • Anspach & Hobday, one of London’s most prominent craft breweries, will be introducing a pop-up summer drinks airstream at London Designer Outlet (LDO) from 12th June until 12th July
  • Guests to LDO can take a break from afternoon shopping to enjoy craft beers, gin and tonic, a selection of wines and some exciting cocktails from 1pm until 9pm during the summer 
  • The arrival of Anspach & Hobday’s pop-up will mark the beginning of a fun-filled summer at LDO 

As the capital prepares for a summer fueled by celebration and socialising, London Designer Outlet is getting ready to launch an exciting programme of pop-up offerings and discounted shopping experiences. Anspach & Hobday, one of London’s most prominent craft breweries, are behind the latest pop-up experience to arrive at London’s leading lifestyle outlet destination, launching a new airstream bar, which will be parked up in LDO’s retail square. 

Opening just in time for the arrival of summer, Anspach & Hobday will serve refreshing, craft drinks inspired by the social calendar, including Wine Week [June 19 – 21], as well as a week-long celebration of some of the best continental lagers on the market from the likes of Augestiner, Schlenkerla, Ayinger and Paulaner. The new pop-up will provide the perfect pit-stop for shoppers in need of a refreshing pick-me-up in between browsing LDO’s aspirational fashion brands.

Anspach & Hobday, founded by childhood friends Paul Anspach and Jack Hobday launched in Bermondsey in 2014. The craft brewery firmly believes in bringing together tradition with modernity for the 21st-century beer drinker, making it the perfect pop-up to complement LDO’s range of contemporary, designer brands. The craft brewer’s selection of house drinks is vegan friendly and made using renewable energy – perfect for a guilt-free treat!  

Jack Hobday, Founder at Anspach & Hobday, said: “This summer is an especially exciting one to be opening a pop-up bar in Wembley Park. We have no doubt the atmosphere is going to be like nowhere else in London, and we are thrilled to be a part of it, pouring our best beers, G&Ts, wines and cocktails for local people and visitors. The pop-up is based on our fantastic bar, The Pigeon, in Camberwell. With plans for our own permanent Wembley Park site just around the corner, it is fantastic that LDO has given us this opportunity to showcase the best of our brewery and the drinks we purvey.” 

Paul Anspach, Founder of Anspach & Hobday, said: “It’s always exciting to bring our beer to a new area as it gives us the opportunity to interact with, and learn from, a new community. It is especially exciting to be bringing an independent offering to the area, and we look forward to sharing our beer and those of our peers with the good people of Wembley, visitors and locals alike!”

The Anspach & Hobday airstream will launch at London Designer Outlet on 12th June and will be open every Wednesday to Sunday (excluding Stadium event days) between 1pm and 9pm in LDO’s open-air retail square.

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