Amari Plastics plays ‘Santa’s Helper’ for local children in need

Amari Plastics Birmingham and Vink Lighting Solutions stepped in to provide much-needed hands-on support to a hard-working local charity organisation in the run up to Christmas.

Wednesbury 2000 has launched a Christmas Parcel appeal designed to reach out to those families in the local community who are most in need, many of whom are finding difficulties in providing basic necessities like food and heating, let alone Christmas gifts for their children.

Amari Plastics Birmingham responded to their appeal for help from local businesses. Amari & Vink Lighting General Manager, Andy Lloyd, explained: “Wednesbury, where we are based, has a high number of very disadvantaged families, many of whom are really struggling at the moment under harsh economic conditions made worse by the Covid-19 pandemic.

We received the parcel appeal details on the exact same day that the country was placed into lockdown. We quickly realised the planned collection points would mainly be forced to close and agreed as a team to provide our help immediately.”

Wedesbury 2000 spokesperson Kallianne Titley, said: “Through contacts in the local community, we’ve been able to reach out to families to ascertain the ages and genders of their children, so where possible we can provide specific, appropriate Christmas presents through the donations we’re co-ordinating. Andy and his team at Amari Plastics have been fantastic. Not only have they set up a parcel collection centre in their warehouse, they are also helping us to collect donations, using their fleet of delivery lorries.”

The whole team at Amari Plastics has been involved, making parcel donations including toys, food and toiletries as well as supplying the much-needed transport infrastructure for the appeal and gaining further donations from their own customer and supply partner base.

Andy Lloyd said: “Our customers and manufacturing partners donated and chipped in financially to purchase over 100 toys and 300 grocery items! Special thanks go to: Digital Imaging Services; Mogul Ink; Image Technique; Rudd MacNamara; Astari Global; Altuglas International and Rhys Branding.”

Kallianne continued: “We estimate the appeal has so far resulted in donations valued at over £2000 – but of course you can’t put a value on the smile of a happy child at Christmas! Amari Plastics’ support has been amazing. Big thanks to all of them.”

For further information about Amari Plastics Birmingham, visit: http://birmingham.amariplastics.com/

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