London Designer Outlet sales exceed pre-pandemic levels as shoppers seek greater value amid cost of living crisis

• Sales for the Black Friday week exceeded those for the same period in 2019 in the run up to Christmas 
• Sportswear sales during the Black Friday week also rose 30.3% compared to same period in 2019 
• Quintain retail director Matt Slade says outlet centres are delivering for families during tough times  

Black Friday sales at London Designer Outlet (LDO) exceeded pre-pandemic levels as consumers scramble to secure greater value on gifts in the run-up to Christmas, according to the latest sales figures.

Total sales across London’s premium fashion outlet between Sunday 20 and Saturday 26 November this year rose to £2,462,278 from the £2,460,535 during the same week in 2019. This year’s sales during Black Friday week recorded the 2nd best week of year and sixth biggest ever at LDO.

The figures also reveal an astonishing 85% surge in menswear sales compared to three years ago, while sportswear rose 30.3%, beauty and health 11% and homeware 2.2%. The positive figures come as Britons seek out greater value on their Christmas shopping amid a cost of living crisis, fuelled by soaring energy bills, food costs and mortgage rates.

Matt Slade, Retail Director at Quintain, said cash-conscious consumers are increasingly turning to outlets and discounted retailers in order to cuts costs in the run up to the festive season.

Matt added: “Amid the worst cost of living crisis in 40 years, these are extraordinarily difficult times for families, many of whom will be scaling back their usual Christmas budgets.

“Shoppers are becoming far more vigilant about where they can go in order to purchase the same high-quality gifts for family and friends at the lowest possible prices.

 “These strong sales figures, therefore, point to an increasingly cash-conscious consumer that wants to make every penny count while ensuring their families enjoy a fulfilling festive season.”

London Designer Outlet sits at the heart of Wembley Park. Minutes from central London, it is the capital’s best-connected outlet centre and is easily reached by three tube lines, two train lines, eight bus routes, plus ample car parking.

The Outlet offers aspirational and desirable brands with the bonus of serious year-round discounts of up to 70% off RRP – and up to 85% off during seasonal sale periods, such as Black Friday and post-Christmas Sales.