Eldon Square, Newcastle’s popular shopping and dining destination, will be hosting “Eldon Scare’s Big Trick or Treat”, an event aimed to enhance the family customer shopping experience and entertain little visitors during the Halloween weekend this year.

Taking place on Saturday 29th of October between 9 am and 4 pm, Eldon Scare’s Big Trick or Treat is a frighteningly fun trick-or-treating adventure around the centre. Participating visitors will head to the upper level of Grey’s Quarter (opposite Chatime) to be provided with an eco-friendly, Halloween tote bag, made from 60% recycled cotton blended with 40% polyester (rPET – fabric recycled from plastic bottles) for extra structure, and a map of where they can bag a selection of sweet treats.

During the event, visitors will explore the centre looking for the two friendly witches roaming the malls while they cast spells and pose for selfies, all while keeping an eye out for any of over 20 brands who are displaying the Eldon Scare sticker in their window. The sticker indicates they are taking part in the event and will be providing sweets to participants. Additionally, a face painting station to add the final details to a Halloween costume will be available, as is a spooky colouring area, both for a cash donation to the North East Autism Society.

With brands getting involved ranging from Paperchase to Poundland, ASK Italian to Frankie and Benny, and New Look to Lush, the event has been put together to entertain the whole family.

The initial hour of the event, from 9 am to 10 am will be dedicated to the centre’s “Quiet Hour” initiative developed in partnership with Northeast Autism Society with music at a lower volume and dimmed lights. Sunflower lanyards will be provided to signify children and families with Autism may need a little more assistance or time when trick or treating.

Naomi Osborne, Acting Marketing Manager for Eldon Square, commented: “We are always looking for new and fun ways to engage with all our visitors and transform their shopping trips into an engaging and entertaining experience, and our Halloween event is the perfect example.

Expanding our quiet hour to the Halloween event is part of the centre’s aim to make the centre and its events accessible for all community members including the more vulnerable.”

For more information please visit: https://eldonsquare.co.uk/eldonscares-big-trick-or-treat/

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